A lot of companies are moving to inclusive packaging, which is one that’s less focused on specific traits that genders have, and more on some unisex options for design.
This is something that’s taken personal care products and other worlds by storm. You’re seeing it with slimming options, protein bars, and the like. In the past, these used to be a female focused product, but now, we have them for anyone really.
There are some sociological reasons as to why people want this, and a lot of brands are acknowledging this. This is why, before you make any changes on a superficial level to the packaging that you have, you should look at the different changes that you can incorporate there.
Trying to fool the customers by just adjusting a few colors is not a smart move, because they won’t react the way that you expect.
Why Inclusive Packaging
This is something that’s actually rewarding and great.
For decades, women made the majority of different purchases, so there is a tendency to create messages and images that are female focused. With more involvement by men in the decisions of purchasing, this has changed the paradigm. Adapting to this is also good for positioning yourself in a way where you won’t’ lose the customers that you’ve managed to include.
Simple, but powerful.
What does this look like for the most part? How can a brand make sure that their packaging this this mark?
Most experts do agree that it’s less about gender, but more on the visuals, and the messages that drive the purchase in order to create the ultimate success for this.
You usually have to look beyond subjectivity on the general neutral aspects.
The best way to win over people with gender neutral packaging is going minimal. What that means is, have a lot of white space, limit the color usage, and also keep all of this simple.
You want to also look at the hallmarks of your brand. This is good, because it takes it away from the characteristics of the people that might be buying it, and instead, you as a brand.
Having faithfulness or a palette that’s established while also showing off your personality, keeping gender and other delineations out of it, is a great approach.
A lot of times, you also want to avoid specific colors that are very gender focused. Pink for instance, might not be something that you wish to use, because pink is usually associated with females. If you’re trying to create a gender-friendly product solution, you’ve got to look past this.
The best way to ensure that your packaging is gender neutral is to work with a packaging expert to help you with this. this can change the identity that’s there. you can choose different ranges and even various models that come with this. you can from there, test and adjust this as needed to create the correct packaging that you need.
Once you’ve created the correct packaging for you to try out, you want to then also have it sent out to a test audience. This can be good for a lot of adjustments as needed. Your packaging may still be too focused on one gender over the other. This can tell you everything that you need to know.
Adjust the packaging as needed, and if you’re someone who sells personal care products, consider going to more gender neutral and inclusive packaging. That way, you can create a quality item that people love, without having to rely on specific colors and other delineations for the packaging needs.