When choosing packaging, some companies are going different. they’re going minimal.
Minimalist packaging is packaging without all the fancy bells and whistles. Simpler designs, without being too busy or distracting the person who got the package. The goal of it is to make things simple. In our modern world, everything’s pretty complicated, and it can be a bit overwhelming for us. But with minimalist packaging, you’re able to stand out.
Instead of being flashy, you give them something simple and grounded, offering a more riveting experience for those who purchase your products.
The Elements of Minimalism in Packaging
Minimalism in packaging is just that—minimal. It involves certain aspects that are worth mentioning when choosing packaging that matters.
The first are lines and different shapes. It’s all simplistic. There is also less busyness, and more white space for the box. The logo isn’t in some flashy typography, and doesn’t use loud colors, but instead simple, neutral colors.
It’s simple and elegant in nature and is the opposite of other types of packaging options. It’s the balance between chic and sustainable, and it helps to make things look better for a lot of products.
Why Going Minimal Is In
These days, advertising and marketing are so unnecessary and intense that all sorts of media try to stand out in manners that will oversaturate a customer’s mind. There are brighter colors, bolder statements, and fonts that are huge and so many different ones, to the point where it becomes almost too much for a customer to look at. Their attention gets distracted by the busy nature of the packaging that’s there.
With a lot of modern packaging also adding in AR and QR codes, throwing all that in there becomes way more complicated, and it steals the customer’s attention sometimes in bad ways. You want to dramatically oppose this, because sometimes, when you do less, you stand out.
Minimalism packaging is also good for a lot of people who want to have something easy to focus on. Despite all the advertising, some people want to avoid this. Obviously TV ad spending is declining, and alternative solutions such as ads on platforms are beginning to grow. Big and types of agencies are putting content in areas that are far more obscure, in attempts to offset the consumers that are trying to ignore the messaging from marketers.
That’s why simplicity is there, as packaging materials are now rebelling against this. When you have overly complicated things everywhere, sometimes becoming simple is way more noticeable. The white box with small black text stands out a lot more in the desert of different visual insanities of technicolor.
With designs growing simpler, these aesthetics are a welcome treat. For some advertisers, it’s cheaper too, because the money gets to be put near things that will help to stand out, such as smart packaging incentives that will help to really make you look good.
Eco Friendly Aspects of Minimalism
Finally, there are the eco-friendly aspects of this. Many people are caring about the environment so much more, and minimalism does focus only on a couple types of material. Rather than just being luxurious, it reduces the visuals and the materials. Minimalism works to only use the bare minimum, wasting less, and also saving the planet.
Going minimal is the way to go for a lot of brands. Having less ends up being more, because you’re standing out, and making an impact on the world around you. Consider minimalism today and see just what type of path this can take you today.