Sometimes, recycling isn’t going to cut it. biodegradable packaging is still pretty new, and you might not be ready to shoulder the costs for sourcing.
Enter reusable packaging. It’s what it says it is. it’s packaging that allows you to use and reuse it again. Think of those mailers that have a little sticky end for returns, or a box that can be repurposed for shipping something else out or holding it. there’s a ton of different types of ways to reuse packaging, and here we’ll go over how it’s done.
Durable Construction and Design
With reusable packaging, there’s a lot of emphasis on the durability of materials, and their design. You’re not just making a package that’s going to be used once, but multiple times. boxes that are reusable tend to be thicker and offer a lot of fun ways to really improve the construction process.
You want to make sure that when you design this, use corrugated materials, and consider using a harder plastic or bottle to use again and again.
Designs for Usages
Now, not every reusable package is going to be just a box that you can use in the future for another item. They can be designed for many different uses.
For instance, a box that turns into a hanger, or even a box that has perforated edges, in order to cut out a game, are good examples of this. Having a box that doubles as a fort for kids is a great way to get the little ones involved, enhancing the experience and making this even more fun for everyone.
The benefits and Challenges of this
When you’re using reusable packaging, you’re grossly reducing waste. There’s less being tossed away. Little by little, it saves the planet, making it a valuable item for a lot of people looking to really enhance their product and packaging.
It also is good for the environment. You’re tossing out less plastic and waste, and thereby, enhancing the overall experience of such. You’d be surprised at the difference that this makes, and the results that come from all of this too.
But with this, comes some challenges. Reusable packaging does need to be more durable. This can be a problem, especially in the costs front, because corrugated and double-walled sorts of boxes do cost a lot more to produce, and you’re taking a gamble on if the person’s going to actually use it.
The second thing is the usability of it. some items might not be easy to use again and again, especially if you’re someone who doesn’t really see a use for it. kids may like box forts, but how long are they going to use this? it can in turn create a problem in the form of the way you handle your boxes. That’s why it’s important that, if you plan to design these, you’re able to create something that has some semblance of reusability that will help the person that buys it use it.
When you design these, make sure to make these reusable options as appealing as possible. Tell them, but definitely don’t be too in your face with it.
Make it convenient for people to use it too. give them pictures on how they use it.
Finally, ensure that you have brand identity in place with this. your brand is what you put out there, and the brand identity can make a huge difference.
Doing all offers you a chance to have some unprecedented growth, and really make it shine for customers.
