When you’re putting together subscription boxes, the outside is just as important as what’s inside? If you want to get more people to buy your monthly boxes, then you want to make sure that this is on point.
How’s this done? Through ensuring that the unboxing experience is what people want.
Having the best unboxing experience and subscription boxes that look good are a way to ensure that you get better customer retention, and from this, you design stuff that gets customers ready to drop the money and be a loyal fan.
The elements of subscription Boxes
There are a few elements of subscription boxes that are worth looking at.
The first of course, is to put together a box that is easy for a person to open. You don’t want it to be something that requires scissors or other tools, because a lot of these people will open these up on camera or live for their audience.
When you design the outer façade, always have the logo, and ideally some colors to it. make sure that, when the customer gets the box they know it’s you. The Pushed subscription box is a great example of this because their boxes are designed with the cat in mind, so customers will know immediately that it’s from the company.
With the interior, you want to make sure that there is a good balance between product protection and also the aesthetics. Have the items nearly inside, with some tissue paper there in order to neatly cradle the items. Foam inserts might be used for more fragile products, in order to keep everything neatly housed.
As for the items inside, make sure that they are wrapped so that they can be neatly opened and experienced. This, of course, is simple, as it just requires you to properly unbox the items and really craft an experience that you will enjoy.
The other thing to consider as well is the freebies that come along with this. free gifts of varying sorts are a great addition to the items that are inside, and can really improve the overall state of your items. Definitely make sure that you have this, because if you have something that’s an incentive for this, people will want to buy it.
The benefits of This
With subscription box packaging, you will be able to enhance the customer satisfaction that’s there. people will know that you take care of the packaging and are trying to give the ultimate in terms of product types.
It also bolsters customer loyalty. When they get something that does seem to have care and thought put into it, people will love it. they see the attention to detail that you give this, and they will enjoy the experience.
However, it does pose some challenges. The biggest one is costs. The solution to that is digital printing for the boxes, as there will be large distributions and limited runs.
You also may have issues with the branding and such. some companies might have the money to offer a high-level branding experience. Others might be a different story. Overall, you should look at the current branding elements that you offer and ensure that the premium experience is in place.
With a lot of unboxing experiences, people talk about what’s inside, and the contents. To have a good subscription box packaging you need to do this, and net the results from there, including the ultimate benefit of having more customers that are ready to help you wherever you need it, and will support the new products too.