People these days love technology., whether it’s their phones or iPad, or even just curling up on the couch to watch some Netflix at the end of the night.

The same goes for packaging.

This is a new trend. People love packaging experiences. While you can offer branded boxes and other fun additives, interactive packaging is where you’re going to shine.

Here, we’ll go over some of the different types of branding connections you can make, especially in order to create a more immersive experience, and how to give them the information that they want.

What information do Customers Want 

Interactive elements aren’t just games, but they can be anything that will add value to the brand.

So for instance, if someone scans a code, they learn about how the item that’s made. That’s a form of interactive packaging.

Tutorials are another, especially if you have an item that people will use.

Sometimes, style guides are added to this, especially for clothing brands. This is a great way to show them unique ways to use the items. 

There are also different ways to offer product information. Nutritional facts, sustainability incentives, and even linking to the brand’s message are all forms of interactive packaging.

It isn’t just games that are printed on the back of the box like how they used to be. With the advent of technology, the sky’s the limit on the way to improve engagement with the products that you have.

Now that you know a little bit about it, let’s talk a little bit about the different types of interactive packaging. 

Augmented Reality (AR) 

This is a form of packaging where reality is bent. So through one’s phone, you get some unique ways to interact with packaging in the real world.

One example of this is when you’re choosing products, you can use AR technology to preview what this will look like. It’s perfect for those who are hesitant on how to pair a dress. Plus, it can incentivize these people to buy more from you.

Augmented reality packaging is really fun, and there’s so many different ways to use it.

QR Codes 

AR codes are everywhere. They take you to sites, product menus, even social media pages.

You can put one of these on the packaging, and in turn, it will take you to imperative information about the brand.

For instance, some medical companies might use this to provide drug facts, rather than putting all of it on the bottle in small text.

QR codes are used in a lot of cases so that people can get more information. While it doesn’t bend reality or make you interact with it in the real world, it definitely can provide you with an experience.

NFC Technology 

Near field technology is wireless technology to allow devices to communicate with each other. 

It can be used to scan passes, offer file transfers, and even trach medical stuff without needing to have to run around looking for files.

It’s less powerful than Bluetooth, but it’s being used in many ways.

Companies use NFC, especially if the product can interact with others.   It also works for scanning different elements, such as warranties and the like.

While not as common as the others, it works.

Interactive packaging makes your brand stand out, and it’s very future-thinking. While there is the downside of it might be costly, there are certain people who use it already. Through this engagement, they’re able to provide users with the ultimate in experiences and smart technology, which can be quite magical to experience.