There’s a lot of new ways for brands to be eco friendly, with so many innovations that tap right into packaging. Now, it’s expanding to a new market—the luxury market. Luxury brands are now integrating being eco friendly into their materials, which is creating some unique results. 

Some of the Ways 

There’s a lot of different ways that eco-friendly brands can use eco-friendly materials in order to appeal to luxury customers. 

Bamboo and cork are two very good eco friendly materials that also will show a sense of luxury. Getting them as boxes or other receptacles will really enhance the presentation. 

Then there is accents. Some accents are eco friendly, others are not. One popular one that some brands like to use is glittery accents along the borders, and to give it a pop. The problem is that, until recently, it wasn’t very eco friendly. But now, with acceptance being easier to implement it’s even more possible than before. 

Finally, there is plant-based ink printing, where you use plant and water-soluble inks. This of course offers a new, imperative means to make your eco friendly packaging even better, and more luxurious. 

The applications 

Pretty much any big-time luxury brand can benefit from this. however, jewelry and watches are two major ones. This is because, a lot of times these two industries do not use enough sustainable items for their packaging. But, when you add these eco-friendly accents, it attracts a crowd of both people who want to be sleek and trendy, and those that want to be environmentally conscious. 

The other one is premium gifts and other items. If you are trying to attract that type of crowd, there’s a lot of benefits to be had with that type of packaging, so it’s in your best interest to use it. 

The Benefits 

There are a ton of benefits that come with eco-friendly luxury packaging. 

One of the biggest ones is elegance and responsibility, all combined into one place. Elegant packaging is nice, but oftentimes not sustainable. Well now, with this packaging, you’re able to have that, and really make a difference with your packaging excisions as a supplier. 

It also appeals to customers that are eco-conscious. Some of these customers are becoming more mindful of what they spend, so you’ll be able to, with this, also create a fun sort of experience that many customers will enjoy.

Finally, it enhances the brand reputation. Lots of brands will benefit from this type of packaging.   When you tell the world that you are sustainable, rather than just claiming it, you’ll have a better brand reputation. Not just amongst brands that are not, but also amongst peers because you’re taking the current packaging and making it look even better. People want sustainable, and they also want some packaging that really stands out, which you can give with this type of luxury packaging. 

The future Prospects 

There’s a lot of benefits to be had with this. 

Closed-loop luxury packaging systems where a customer can return the packaging for reuse is a good example. This type of packaging takes a little bit to implement, but it works great. A lot of times, with reusable packaging, you’ll be able to, with all of this in place, enhance your sustainable initiatives. 

Overall, you can use this type of packaging for luxury items. The redefinition of such provides you with not only more elegant packaging, but also a new or opening towards sustainability, which is something that people want, and it can enhance the overall sales and goodwill that your brand has compared to others that are out there.