Author Archives: Andrej Zivor

The Benefits of Recycled Packaging 

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When you’re trying to get more customers, your packaging might be what’s holding you back. With over 70% of consumers choosing to be more eco-friendly and sustainable, if you’re a company that isn’t, it’s going to damage you.

Even “recycled” plastics may also not be recycled. They tend to lead more to landfills than to a recycling plant.

That’s why sustainable packaging that’s recyclable might be the answer to look into. 

The Benefits for the environment 

For a lot of people, packaging is crucial for protection, information displaying, and boosting your marketing.

But one conventional approach that packaging offers has also been a problem. The environmental crises have started to happen, due to the onslaught of single-use plastics, along with non-recycled types of materials.  They’ve led to landfills that are overflowing, waters that get polluted, and ecosystems that harm people.

Many consumers do understand that which is why over 80% of them actually think that these retailers will curb this plastic packaging.

What’s your alternative though? Recyclable packaging will boost the image of the brand, and bolster sales too. 

The Best Packaging: corrugated board 

Corrugated board or cardboard is considered one of the best types of packaging, not just for protection, but also on a sustainability level. 

Many corrugated boards have two types of outer layers, known as linerboard.  Then in the middle, is fluting. Fluting offers durability and is good for protecting products when they’re shipped out. 

It’s one of the best and most popular types of packaging and is used to transit items across many distances. 

Corrugated also is much more renewable, so it’s far less harmful to the world around you than plastics and other packaging. 

The Benefits of Corrugated Packaging 

There are a few benefits that come with corrugated packaging.

The first is that it does reduce waste. This is due to it being customizable, so that the material waste is eliminated. its’ formatted so that it fits around products snugly and reduces this material and interior packaging that’s used.  This is good for eliminating packaging peanuts.

Corrugated also doesn’t minimize the upfront waste, but it also reduces the material wasting that happens after you’ve shipped out something.  Corrugated is very recycled, especially compared to plastics.  Many times, a lot of it is disposed of as a residue, especially when you use this.  recycled corrugated material is better, and it reduces the energy within incinerators and waste.

It also is good for resources and energy conservation. Many recycled packaging options don’t just result in less waste transported to landfills, but it also provides a better way to conserve resources and energy. Due to the fact that corrugated is very recyclable, it’s made primarily with materials that are reused, creating more powerful results than if you just used other types of options. 

Because of the low amounts of recyclability, a lot of plastic packaging is virgin. Virgin packaging is not good for the environment, especially since many times virgin packaging is discarded into the oceans and landfills.  You also need to use more energy to build and craft new plastics.  Did you know that plastic is responsible for 3% of the total energy consumption within the US? This is actually double what the aviation industry does, so it’s important for a lot of people to look at this.

Corrugated paperboard does use energy, but it’s usually about a third of this, and a lot of times there’s far less virgin packaging with that regard.

Keep this in mind and choose the right packaging that best fits your needs. 

Why Does Packaging Matter 

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Packaging is the first and initial impression that customers will get whenever they browse the items you provide. 

Some mention that you shouldn’t judge books by their covers. But the right cover does boost the sales. The right, suitable types of packaging will craft the same overall effect. 

Here, we’ll go over the different reasons as to why you should make packaging a big priority. 

Overall Protection 

When customers get products, they check to make sure they haven’t been tarnished, spoiled, or further damaged. If they find that the product is ruined when they get this, it creates a negative impression one has on their business. This leads to poor feedback, and customers leaving. 

You should make sure that you get packaging that’s top quality, in order to protect these products and prevention of further damage. The materials that are chosen to need to be robust so that breakage, spills, and further product damage doesn’t occur. 

For instance, if you were to ship out items that were fragile, a corrugated box is the best secondary packaging. 

Corrugated material is strong enough for resistance of crushing, and prevention of this from further breaking, which is why a lot of people will keep this in mind when they’re choosing the packaging materials that they want to have. 

Safety of Products 

Health along with safety are very important for topical and edible products. Cosmetics, along with food companies, need to go to better lengths in order to ensure that the product is viable, and safe too. Contaminated and spoiled products lead to bad reviews. 

In order to craft products that are safe, you need good materials for packaging that do prevent the products from being further contaminated.  A lot of packaging, especially in the world of cosmetics, do need some air-sealed types of pumps. They ensure that the active types of ingredients aren’t exposed, and thus, from there ruined for people. 

Better Marketing 

It’s also good to have good packaging because of the marketing that comes with this.

Remember, if your product packaging doesn’t wow the person, they’re not going to desire it.  Product packaging is a vital tool for marketing. 

Pay special types of attention to the product. From containers to shipping boxes, to even labels, they’re important for supplies.  This is why, when this is in place, customers get impressed by the quality, and the service that’s used to get this order in place. Customized packaging is vital, as it lets you establish proper branding and image. That in turn will help with appealing directly to the customer base that’s there. 

Better Accessibility 

The decisions that are there when someone selects and designs packaging does impact the experience of a customer. 

A customer won’t be happy if the lids, bags and boxes aren’t easy to open up. Make sure that the packaging is integral to the maintenance of different products that are inside. 

Being Sustainable 

Finally, you want to make sure that you have customized packaging because it is the more sustainable option when compared to others. 

This type of packaging does provide a more competitive edge compared to others in the same industry. Using stretch wrap, packaging peanuts, and bubble wrap will create waste, and a lot of customers do pay mind to this. they don’t want it, and if you want to keep customers nice and happy, then you should always make sure that you also focus on the sustainability options. 

Now that you know the reasons why, you should start looking at your packaging today to highlight the branding and provide the best experience you can. 

Packaging Stationery Products 

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Stationery is something that’s very interesting, because in order to do well with this, you want to make sure that you humanize it. 

Thank-you letters and notes are good, and stationery is something that’s become quite unique for a lot of companies. 

With the pandemic making human interaction a mess, you want to make sure that you let people know that you’re happy to give them something or thanking them for the purchase. 

Here are some stationery packaging designs that are good and will bring smiles to the faces of customers. 

Crane 

Crisp and clean paper is something that you can’t compete with.

Paper quality along with the messages are a driving force to bring about the best experience that recipients can have.  This gives thought, care, and helps with message crafting. 

Crane is unique because they offer an intimacy that you get from their physical messages, and this is especially true during a very technologically-advanced sort of time. 

They’ve changed the packaging, providing a rigid box that will protect these items, and also looks good on shelves in office stores and spaces.  They also use engravings, along with some secondary colors to provide warmth, along with a minimalistic look.

It is great too, because you can use this, and it’s different from generic paper. 

New Zealand Public Service Association 

The New Zealand PSA is something that’s interesting because it’s stationery that actually targets intriguing cases and provides a cause and means for people to support. 

This packaging and stationery is targeted to discuss the pay gap between genders, a problem in New Zealand and other places. 

They use a white, soft pink, along with a copper that’s used to push out the gender norms which are outdated, further reminding people of the ongoing issue of pay imbalance between women and men. 

Furthermore, they utilize customized inserts in order to show that women get pushed into a mold, one which society creates for them.  This packaging provides awareness to issues, and also allows for empowerment, and push towards better pay. 

Louise Fili Brilliant 

This is a unique type of packaging, especially since it’s for pencils, used for creativity.  They’re made for adults, and it gives them a chance to write and tap into those creative needs that they have. 

They use a printed rigid box, which gives them protection and storage that can’t be beaten. 

This packaging further provides a delightful look, and it gives a more vintage sort of look with different patterns, fonts, colors, and even hints of some shine in order to provide a complement to more metallic sorts of pencils. 

While colored pencils have been something that children use a lot, these are good for adults to harness their creativity, and imagination. 

Handmade Memories 

This is a packaging of stationary that MH Studios has made and is made to bring about the importance of care in messages that are personalized. 

The brand is further signified through different primary colors including cream, lavender, and the like, in order to provide more refined and modest types of composition. The golden logo that’s there adds to the premium experience. 

They use a customized tray and sleeve type of box for this, because it lets users easily access these products from the desks, shelves, and the like, while also offering protection to integrity and quality of each of the contents. 

Further, there’s a ribbon within this, and it allows for a variety of different selections of sheets, so you can get them out without wrinkling them.

The packaging was made to be thought-out, as a memento to make it a unique experience. 

Balancing stability with Trends in Packaging 

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Stability is the main focus of many brands and converters.  In fact, it’s actually one of the biggest priorities today.  Trends that do conflict with these, especially when you’re dealing with customers who pay attention to this. Building sustainability is the future, and here, we’ll talk about why this is at the front of everything. 

The Landscape of Trends 

As we start to move forward into later 2023, even 2024, we have to look at the current trends, including what’s becoming more easily accessible to people.

One of those things is sustainability, as this is starting to become more important. Lots of customers want more effective resources, and don’t want food to be wasted or spoiled. Customers are also more in tune with the environment than they were before. 

Regulations are starting to be implemented in order to commit to the goals of sustainability, which have since become more aggressive. 

All of this is happening near the packaging levels and spheres, which is why a lot are paying attention. 

Did you know that packaging waste accounts for about 10% of the carbon footprint in total?

The one catch 22 that a lot of people struggle with however, is that despite their efforts to prevent waste from being made, they end up creating more and more waste.

One example of this is in the realm of ecommerce.  With more and more people getting boxes, and more packaging used for these items, and more liners in place, especially for safety concerns, this can actually create more excess. This is something that customers have to struggle with too, since they want to support their favorite companies as they try to scramble and navigate this problem. 

There are a few trends to consider, which we’ll mention below. 

First, is health along with wellness. A lot of people are now more focused on general wellness and health, and on their habits, especially dietary, social, and even financial. They spend money on self-care items to help. 

Another trend is urbanization and convenience. People want things that fit into the lifestyles that they have. Many are busy, so they want packaging that’s easy, so they’re not sitting there fighting with wrap rage just to get their coffee started in the morning.

More as well are becoming aware of the type of hygiene and care they have, which means that they want packaging that’s safe and traceable. They want to know exactly where the product originates from, and also where it’s being protected and secured. 

Finally, many customers crave individualization. This means more and more SKUS in their business, and also more ways to make it personalized for the customers. 

How Digitalization has Helped a

 A lot of new and better technologies that boost the interactions of customers have helped with engagement, and also increase the data along with connectivity.

Some have moved towards digital solutions for their packaging in order to reduce waste.

But how? Well, let’s look at ecommerce. With the sales rising, and more and more wanting goods to come to them faster, people want to make sure that they have tools which are sustainable. A lot of digital items also are great for collecting waste, and also are good as well to sort out different recyclables, thereby closing out the loops. 

This allows for the resources used within the past to be put back, and also utilized in further production activities. 

These trends in packaging have offered more ways to be efficient, to minimize waste, and also to focus on the reusing and recycling of materials, benefiting everyone, especially the customer, in the process. 

Why Choose Eco Friendly Packaging 

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Eco friendly types of packaging are those that can be recycled or reused easily, and generally are better for the world around you. It utilized renewable energy, and in many cases, they use recycled or renewable materials as much as they can. Also known by many as “green” packaging, or even sustainable packaging, they have a few names, all of which are important to the environment.

As more brands and businesses start to look at being sustainable, the one area they turn to, tis their packaging. It’s important to look at eco-friendly packaging, and here, we’ll go over exactly what that is. 

More biodegradable 

Greener types of packaging are also better for biodegradable options. It’s also better for shipping. The materials that are there are recyclable, and biodegradable, so they have a better impact on the environment compared to others. 

Easier to Transfer 

Another cool thing is that they’re usually easier to transfer. The eco-friendly types of packaging, and their derivatives, tend to be better on meeting the labels.  You’ll be able to find more packaging items than ever before and will suit these needs, which is why a lot of people are choosing to go with it. 

Better Brand Image 

Another reason why a lot of people are also choosing eco friendly packaging, is that it’s better on your brand image. A lot of companies want to be seen as environmentally friendly. however, in order to get that way of regard, they need to work for it.

Make sure that you let customers know about your sustainable packaging, in the way that not only do you pay attention to the planet, but also are responsible when it comes to making decisions to boost the company’s needs, and to provide a better, more sustainable type of direction. This might involve changing the supply chain in a few cases, however the overall impact of this can be much better.

One thing that a lot of companies do is that they will communicate on their branding that they are sustainable, and from there, you’ll be able to be viewed as sustainable, and better for the environment in the long run, so it’s good to do.

In a world where this is becoming more important than ever before, for a lot for companies, sustainability can make or break you, so make sure that you make it, and don’t let it ruin you.

Less of a carbon footprint 

Finally, let’s talk about your carbon footprint. The carbon footprint is basically the relationship of your actions and the protection of the world around you. The footprint does have some implications, especially in food production and manufacturing. 

Even the tiniest of changes make the world a difference and do make things better for you. Not to mention, it’s a lot more sustainable to manufacture these goods, and in a lot of cases, you’re actually profiting by changing our process and being more sustainable.  This can be a great way for a lot of people to really improve the ability that they have to make a difference. Many also mention that the profit margins grow as a result of this, and it’s something that can be used. 

In general, being sustainable isn’t just a suggestion these days, but something that you have to do in order to save your grand image.

If you haven’t taken the time to work on trying to be sustainable, then it’s time to do so! Start today, and see for yourself the impact of being sustainable, and the actions you take along with their results.