Author Archives: Andrej Zivor

Optimizing Packaging Design 

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When you’re able to make sure that the package design is optimized, you’re improving the way the packaging works. When you have the right packaging design, it can make the world of a difference. It can be the difference between a product getting there in one piece, or completely destroyed. It also plays a major role in the costs that are there, and you don’t want to have refunds either.

With so much there, it’s important that you also use the packaging that fits the needs. When you invest in design that’s good, either for function or aesthetics, it’ll increase the profitability and the business success. When you have a good packaging design, it will further enhance the experience of the customer. From packaging that’s simple to open to even visuals that look and seem good, you’ll be able to show off a packaging that’s enjoyable to many people, and it offers a chance for there to be potential repeat sales too!  How can you optimize this?  Well, here are a few ways to do this.

The package construction 

While the aesthetics are important on the outside, construction is another part of this. Packaging that shows what you have in there and ensures that the construction is enough to get to the warehouse and customer safely is vital. You should design the packaging for this type of experience from the inside, and then go outside. This starts, with the correct materials, and then, the product protection for this. 

Then, you want to look at the box outside including the shape, the size, and the strength that’s there too. You want to also make sure that the packaging inside is the first thing, and then, the outside, so that you have this rated for the proper rate. Also, make sure that you choose the box that’s the right shape. 

The Durability 

Another part of this is durability. When you start to look at the protection of products, you’ve got to next look at the durability. Those boxes that are corrugated are some of the most common types and are then optimized and further tested so that you can get them to meet the guidelines. For instance, the Mullen Bursting Test, or the Edge Crush Test are those that guarantee that they’re able to withstand the correct pressure and the strength for stacking. The custom boxes that are corrugated also can withstand a lot of the impacts that need to be tested for, as some people will slam boxes within the warehouse.

The costs 

Another important thing is that you want to make sure that the cots are another part of it. It’s important that you factor in the shipping costs, and the materials costs. While it’s vital to ensure products get protected, this can get expensive. While you can get super-efficient forms of designs, there are some drivers to the costs, especially the weight and the size of the package, so it’s important to keep this in mind.

The best way to keep the costs down, is to make sure that you invest in the correct packaging, so that there is a buffer that’s there. remember, products that get damaged will cost a whole lot more money, and packaging that’s shoddy will cause bad reviews, which hurts you 

When you’re looking to improve the durability and the way that it looks, you have to optimize these things, but also make sure that there is a precarious balance between the two, so that you’re able to create the ultimate branding and unboxing experience that you can as well. 

The Best Ways to Package Products for Shipping 

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For a lot of people, sorting the packaging is the easy part, but that’s not always the case. In truth, the wrong packaging is how a lot of people get in trouble, and then they’ve got packages that are damaged, and nothing is intact. Damage is a major concern, with a lot of products that are shipped around the world. The pressure of this, especially on the supply chain, has caused a lot of people to struggle. Here, we’ll go over how you can package something for shipping in a safe manner.

What are you Shipping? 

First you’ve got to decide what it is that you’re shipping.  Clothes, including shirts and jackets, are usually best put in mailing bags, as they usually handle the space easily, reduce your shipping concerns, and also offer decent protection.You can also wrap these in a bag or whatnot, or even tissue paper that has tape to secure this if you need this.

You can take all of the items that are the same and throw them into a box.  Double-walled boxes are best for the protection that’s there. boxes will need to be sealed with a tape that’s heavy-duty in order to protect the package from getting damaged by anything.

For books, there are wrap mailers that offer depth and other features, and also, can be packaged with different types of measurements.

If you’re shipping items that are a bit more fragile, or even smaller, you’ll want to protect every item individually before you throw it into the box. 

Glasses and jewelry or even anything handmade will need different protective layers of packaging. Void fill and the like, are the best ways to keep everything safe. You can put it all into a box, in order to have it shipped to the right destination.

Method to the Madness 

You might want to consider the way that you ship this too.

You want this to be low in cost, so you’re not in the red and making a profit, but the thing is, you have to consider the time as well. 

Those that go by sea for example, are going to take far longer than something that goes by plane.

Items that are usually on the road usually get handed off too. Goods that are fragile for example, will definitely need to have the box considered too.

You also want to consider when shipping stuff by sea that the elements can cause things to get jostled too. Similar to how luggage gets loaded and unloaded, they’re normally not that considerate. 

You have to make sure that you also consider all of this when shipping packaging. There is also the fact that there could be water damage as well, since the items do end up moving.

The best thing to do, is that you make sure that you’re offering the correct packaging for your needs. That way, if something is amiss, you’ll be able to, with this as well, create a better packaging experience than you thought possible. 

Remember your Repute is on the line 

Your reputation is going to crash if you end up losing a package, or the shipping messes it up. Make sure that you consider the way that packages are shipped, and use the correct materials for the product, investing in the best packaging that you can for markets that are eco-friendly too. There are tons of ways to ship, a lot of them safe and easy to use. That way, you’ll be able to, with this, create the ideal shipping experience you can. 

Air Pillows for Packaging 

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A lot more buying is happening online, and people want to protect the items that they’re sending to others. But what can you do to improve the safety margins of this. Protective types of packaging is something that’s good for many softer goods as well, and it’s important to look at what you’re looking to use to ship out different items such as game consoles, phones, glass, and the like. While there is an issue for some people, it can be easy to fix. One way for people to fix this is through using air pillows as a form of protective packaging. It’s easy to put together, and it can be quite fun to throw together too! 

Air Pillows and Packaging 

Protective packaging has come a long way, whether it’s through inserts to hold the form together, different pulp trays to hold items, suspension of the goods within the box to keep it there, and also partitions to help you keep everything together. Air cushion packaging is another, novel way to protect the contents within a packaging so that they don’t get hurt when being shipped out. This is done through pillows literally made of air sandwiched between the boxes. 

This is a packaging solution that’s come a long way.. it’s been used so much that there are now custom types of cushioning systems, including tubing that are inflatable, and that you can put together that keep items intact especially if they’re fragile.

If the tube does start to pop, it actually keeps the rest of the tubes together, securing the item as you transit from one location to the other. There are also other kinds of cushioning that’s there too, including those in the shape of pillows. Because air cushions and the packaging protect everything from the walls of the box itself, you’re able to put this all around, and it creates the best solution to improve this. 

This also has a ton of benefits, which include the following: 

  • They’re light, so won’t ruin the package weight 
  • Are very easy to put together 
  • They are more affordable.
  • They’re easy to reuse and recycle.
  • They do complement other protective packaging elements 
  • They’re custom-made 

This is something that’s alternative to the packaging peanuts that are there. A lot of people don’t like these because their messy to clean up, aren’t as attractive, and packing peanuts made from foam are not good for the environment, so there are other people looking for alternatives. 

The applications 

Air cushions for packaging are super versatile and are flexible too. They’re made to fit almost every single box, so you can put this into practically all sorts of product packaging to protect everything. Some people like to use these in specific packaging types. Some include fragile electronic items including laptops, phones, consoles for games, and more.

You can use this for THC sets, but suspension or retention packaging is good for this.It’s also recently been used for items that are a lot more delicate, including ceramics and glass products, such as vases and the like.

It’s also good for products that are in boxes that are a little bit bigger, so it can help to protect it from the weight and other elements of the packaging.

Regardless, product packaging that uses this can change the way things go, and a lot of times, this kind of product packaging can be made to improve the state of the packaging that’ there, and also help to protect it, so consider using this today if you’re someone looking to craft the ideal product packaging experience that’s possible. 

Smart Ways to Start Running Your Brand 

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Being able to run the ideal ecommerce business takes a long time. Even if you’ve got the best support team ever and got them on the phones handling customers and also fulfillment, it’s hard for you to get everything done. Remember the phrase to work smarter, not harder, and this works with everything, and this is vital to be done in order to achieve the goals that are there. Here are some tips that’ll help you start with this right away. 

Find the Tasks that Matter Most 

While you can build pretty to-do lists that’ll help you get everything done, the key here is to also prioritize those tasks that are important to do. Remember that you must focus on the tasks that are the most important. After this is created, especially written or mental, think about how you’d like to complete these tasks. This is really good for those who tend to offshoot the mark, get excited, and focus on the incorrect goals. You should always go back to the tasks that matter the most, and make sure that you focus on those that ultimately get you what you need. 

Automate it 

This is another good one, especially for brands that are always struggling with getting those repetitive things done. This includes fulfilling the orders that you have, handling the accounting, or even the reports that are there. Automation is the best way to ensure that the business is able to get the time that they lost back, and also focus on what’s important to them.

Automating work is pretty easy to do. You basically create tasks within the workflow, and every time something happens, they notify the team to focus on this. The cool thing about this, is that it’s automatic, so if you’re not interested in keeping up with different notifications, you can get rid of this through the use of automation. Deep down, everything does benefit from this. The founders, of course, make sure that they cut down the to-do list.

The marketers also benefit from this, so they can focus a whole lot more on the correct strategy. The operators as well are able to focus on the logistics that are there so that they’re directly connecting the different time saving tools with the 3PL too, so that there are better communications. Finally, engineers are able to deal with better APIs and other such things, and it makes everyone happy. 

Consider Outsourcing 

Finally, you should consider outsourcing things that you don’t want to do. If you absolutely hate a task, or it’s boring and repetitive, you are more than welcome to hand off the tools to the next person.

Another person will take this over, so you can continue on forward.

This can include anything from content writing, the emails that you have, or even other tasks that involve menial accounting, this gets stuff done.

The cool thing about this, is that you’re not worrying as much about this either.

CRMS are great too! 

Remember, if you don’t have a CRM or a customer relationship management software in place, you’re going to miss out on so much. This puts the data into groups including profiles, and it can also create reminder triggers whenever something happens, such as customers logging in, or something new happening in the system. This automates the process, and for you, if you’re someone who struggles with keeping up and maintaining those communications, you can enable all of this, and it keeps everything neatly organized, and placed into the correct location, so you don’t have to follow it up. 

Packaging Inserts for Brand Loyalty 

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One good way to make a really great move into building a better, more loyal fanbase of customers, is to actually use packaging inserts. This is a chance for you to make customers smile, and there isn’t a better way to do it than this. Inserts are great, because you can use them to protect the packaging, but also, it allows you to write tiny messages to people. 

What should be Included 

This is basically a must for everyone, especially if you’ve got gratitude towards customers that buy from you. It also is great for marketing brands, and also for promoting social media channels so they can talk about the package that they got. You also might want to look into including the logo of a company, a tiny message, and the like to really personalize this.  This is great too because you can thank people, let them know what’s coming, and also provide some discounts and deals that’ll benefit them. 

Why use Inserts? 

Well, there are actually a lot of benefits that go into inserts, and they include the following: 

  • They’re effective on the costs 
  • They offer a targeted advertisement as well. You’re sending this specifically to people who are interested, so that they can get some more items. 
  • They also boost the unboxing that goes into this, especially if you’re someone who is going to give this to other customers. 
  • They also include endorsements and sponsorships. If you’re looking to get more people involved, then this can work too.
  • They also are great for establishing a brand identity. They’re the perfect opportunity to do this, especially if you’re someone who would like to establish this. 

Examples of such 

What are good examples of this? Well, you want something that does provide value to other people, but below, here are some of the creative packaging inserts, and what you can do to boost the experiences of customers. 

First, you’ve got the product discounts. These are small discounts that you can put into there, little offers that incentivize the customers to buy this, and also leaves them hungry to buy a whole lot more. This is great for first-time customers, as this offers loyalty from the get-go and also gets you to get new people as well. 

Then there are packaging free samples. These are small samples that incentivize customers to try out products. These are especially great for customers who are in cosmetics or other industries that involve consumables. They are great for new products that are there and what you can offer. If you’re dealing with existing customers that want to get to buy more stuff, this is a good example, because this will allow them to try it before they buy it, and they’re going to definitely get the right products for this.

Finally, there are messages that you can get.  This is a small, but sweet thing that everyone can let you do. These short notes and other recommendations are perfect, and they also show the perfect satisfaction too. 

For a lot of people, packaging inserts are a good way to get started in the world of packaging, and if you’re looking to boost your customer base, and want to offer the right supplies that you can, these custom inserts are the way to go. They offer high-quality results, and are perfect for boosting your customer service with others, no matter what world you’re in.

For a lot of people, boosting their own repute with the use of inserts is the way to go, and the future.