Author Archives: Andrej Zivor

Reusable Packaging, and how it Opens the door to sustainable Futures 

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Sometimes, recycling isn’t going to cut it. biodegradable packaging is still pretty new, and you might not be ready to shoulder the costs for sourcing.

Enter reusable packaging. It’s what it says it is. it’s packaging that allows you to use and reuse it again. Think of those mailers that have a little sticky end for returns, or a box that can be repurposed for shipping something else out or holding it. there’s a ton of different types of ways to reuse packaging, and here we’ll go over how it’s done. 

Durable Construction and Design 

With reusable packaging, there’s a lot of emphasis on the durability of materials, and their design. You’re not just making a package that’s going to be used once, but multiple times. boxes that are reusable tend to be thicker and offer a lot of fun ways to really improve the construction process. 

You want to make sure that when you design this, use corrugated materials, and consider using a harder plastic or bottle to use again and again. 

Designs for Usages 

Now, not every reusable package is going to be just a box that you can use in the future for another item. They can be designed for many different uses. 

For instance, a box that turns into a hanger, or even a box that has perforated edges, in order to cut out a game, are good examples of this.   Having a box that doubles as a fort for kids is a great way to get the little ones involved, enhancing the experience and making this even more fun for everyone. 

The benefits and Challenges of this 

When you’re using reusable packaging, you’re grossly reducing waste. There’s less being tossed away. Little by little, it saves the planet, making it a valuable item for a lot of people looking to really enhance their product and packaging. 

It also is good for the environment. You’re tossing out less plastic and waste, and thereby, enhancing the overall experience of such. You’d be surprised at the difference that this makes, and the results that come from all of this too.

But with this, comes some challenges. Reusable packaging does need to be more durable. This can be a problem, especially in the costs front, because corrugated and double-walled sorts of boxes do cost a lot more to produce, and you’re taking a gamble on if the person’s going to actually use it. 

The second thing is the usability of it.   some items might not be easy to use again and again, especially if you’re someone who doesn’t really see a use for it. kids may like box forts, but how long are they going to use this?   it can in turn create a problem in the form of the way you handle your boxes.   That’s why it’s important that, if you plan to design these, you’re able to create something that has some semblance of reusability that will help the person that buys it use it.

When you design these, make sure to make these reusable options as appealing as possible. Tell them, but definitely don’t be too in your face with it.

Make it convenient for people to use it too. give them pictures on how they use it. 

Finally, ensure that you have brand identity in place with this.   your brand is what you put out there, and the brand identity can make a huge difference.

Doing all  offers you a chance to have some unprecedented growth, and really make it shine for customers. 

The Importance of holiday Packaging 

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The holiday season is a time for joy and cheer, and you should let your packaging reflect this as well. Holiday packaging is fun for consumers, not just Christmas, but Halloween, Easter, the fourth of July, and other holidays too.

There are some fun trends that come along with this. Here, we’ll go over the different types of holiday trends for markets, and the expectations you as a consumer have to think about.

The Elements of Festive Packaging 

There’s some fun elements of festive packaging worth looking at, and something that you’ll definitely enjoy.

The first are of course, the design elements that come along with this.   there are colors, such as reds and greens for Christmas packaging. 

Themes are another common one. Lots of holiday packaging may use Christmas trees and lights. Some may use Santa, or snowflakes.   It’s usually reflective of some of the common themes of the season. 

The third thing is specialized graphics. While not every company may use holiday types of packaging, they might offer special colors and themes, or even a unique foil stamping that can really shine.

Some other retailers get even more adventurous, and that’s of course, the limited edition and collectable packaging.   This packaging is only around for a bit and can really make a gift shine. Some people even enjoy holding onto this collectable packaging, inciting all of them to really get into the holiday spirit. 

Benefits of holiday Packaging 

Some brands might wonder if they can get on holiday packaging. The answer is yes. Holiday packaging is one of the premier ways to boost your sales, making you look even better.   There’s also the other benefit that customers enjoy as well, and that’s as well the unique styles. Customers will engage with more of the holiday packaging, especially when compared to the non-holiday types of packaging.   They’ll feel more inclined to invest in your business, and it looks even better.

Holiday packaging also generates excitement and can reel in customers that have long stopped engaging with a business, and reels them back in. 

Challenges of holiday Packaging 

Holiday packaging however has some big challenges that come along with this, which are worth mentioning.

The first thing is that they can be costly. With limited runs like this, customers might not want this type of packaging all year round. You have to make special orders, and that can be quite the costs for some businesses. Bear this in mind, because you can’t use holiday wrapping all year round, and if you’re offering collectable packaging, you’re going to have a lot of excess stock if it doesn’t sell.

The second problem is the production timeline. This can definitely be a bit of a troublesome thing to get set up. you may think you ordered this on time, but then you’re scrambling weeks before the day of release, and then you’re starting to look for ways to make up for this issue. 

It can be quite annoying to chase up producers, so the best way to prevent this from being a major problem is to try and focus on the production times and finding a supplier that caters to your lead times. do this, and you won’t have issues. 

Overall, building the best holiday packaging that you can is an exciting experience. You’ll love the results and by the end of this, you’ll be glad you did it. It helps bring in more people, offering a more fun and exciting experience for everyone, and creating a magical packaging experience that will be talked about for years to come. 

Why Less is More when you go Minimal on Packaging 

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When choosing packaging, some companies are going different. they’re going minimal. 

Minimalist packaging is packaging without all the fancy bells and whistles. Simpler designs, without being too busy or distracting the person who got the package. The goal of it is to make things simple. In our modern world, everything’s pretty complicated, and it can be a bit overwhelming for us. But with minimalist packaging, you’re able to stand out.

Instead of being flashy, you give them something simple and grounded, offering a more riveting experience for those who purchase your products. 

The Elements of Minimalism in Packaging 

Minimalism in packaging is just that—minimal.   It involves certain aspects that are worth mentioning when choosing packaging that matters. 

The first are lines and different shapes. It’s all simplistic.   There is also less busyness, and more white space for the box. The logo isn’t in some flashy typography, and doesn’t use loud colors, but instead simple, neutral colors. 

It’s simple and elegant in nature and is the opposite of other types of packaging options. It’s the balance between chic and sustainable, and it helps to make things look better for a lot of products. 

Why Going Minimal Is In 

These days, advertising and marketing are so unnecessary and intense that all sorts of media try to stand out in manners that will oversaturate a customer’s mind. There are brighter colors, bolder statements, and fonts that are huge and so many different ones, to the point where it becomes almost too much for a customer to look at. Their attention gets distracted by the busy nature of the packaging that’s there. 

With a lot of modern packaging also adding in AR and QR codes, throwing all that in there becomes way more complicated, and it steals the customer’s attention sometimes in bad ways. You want to dramatically oppose this, because sometimes, when you do less, you stand out. 

Minimalism packaging is also good for a lot of people who want to have something easy to focus on. Despite all the advertising, some people want to avoid this. Obviously TV ad spending is declining, and alternative solutions such as ads on platforms are beginning to grow. Big and types of agencies are putting content in areas that are far more obscure, in attempts to offset the consumers that are trying to ignore the messaging from marketers.

That’s why simplicity is there, as packaging materials are now rebelling against this. When you have overly complicated things everywhere, sometimes becoming simple is way more noticeable. The white box with small black text stands out a lot more in the desert of different visual insanities of technicolor.

With designs growing simpler, these aesthetics are a welcome treat. For some advertisers, it’s cheaper too, because the money gets to be put near things that will help to stand out, such as smart packaging incentives that will help to really make you look good.

Eco Friendly Aspects of Minimalism 

Finally, there are the eco-friendly aspects of this. Many people are caring about the environment so much more, and minimalism does focus only on a couple types of material. Rather than just being luxurious, it reduces the visuals and the materials. Minimalism works to only use the bare minimum, wasting less, and also saving the planet.

Going minimal is the way to go for a lot of brands. Having less ends up being more, because you’re standing out, and making an impact on the world around you. Consider minimalism today and see just what type of path this can take you today. 

Why Personalized Packaging offers Leveraging for Customization 

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Personalized packaging is growing super popular these days. In our growing world, people want a personalized feeling to the items they get. It helps to foster a connection, and also makes them feel like they’re a part of the team.

Personalized packaging is great in modern consumer markets, especially those of a younger market. Here are some reasons why you should use personalization in your packaging solutions. 

Data-Driven Personalization 

There are so many unique ways to create a tailored packaging experience. The first place a lot of people look is the data. 

The right data really helps with getting a feel for customers. Surveys are a good place to start, but you can get digital printing in place for personalized packaging. You can take the customer’s name and put it on there, such as inside the box. Another example is adding a little note addressed to them, or maybe a freebie that resonates with what they’re buying. 

There are many different ways to make it personalized these days and with the rapid movement of smart technology, it’s become more commonplace than ever before. 

Why go Personal 

You might wonder if personalization really matters. The answer is of course, yes.

With personalization, it brings forth customer engagement, fostering more loyalty to the brand. Customers that are able to get something personalized from brands tend to feel more welcomed and valued than those that don’t.

The second one ties into unboxing experiences. When someone unboxes, giving them something more personalized with their packaging makes a huge difference. They’ll be more excited, and they’ll show off to their audience just how much you care. in general, it makes the unboxing experience soar, and even better for you. 

What Brands Use This? 

Well, there are a lot actually. We all know about the share a coke campaign in 2011, but there are other ones.

Heinz is another. They made a similar campaign, but with soup, where you can send soup to someone who is sick and they can print on the label “get well soon X” on it, and the customer fills this with random names. Heinz donated a portion of that money to children that were hospitalized, so it’s not only personalized, but goes to a good cause.

Frito-Lay is another, as they put faces on their packages. Bud Light uses football teams on their packages. Licious is a brand that prints the images of customers loyal to them. 

Finally, there is IPSY, which encourages customers to fill out a survey and then every single month, they send out five personalized sample products every single month to their customers, based on their needs. 

There are so many more, but we’re seeing as well that more brands are encouraging this. With the age of digital and smart packaging growing stronger, there’s a lot more that is going to come down the pipeline too.

How to Design This Packaging 

When going personalized, you should always try to have the goal of customers that are happy with the choices. Some customers may like it when you send little gifts and freebies. Try to make sure that you get a survey, or something else, that’s made with them in mind.

Make sure not to overdo it. a little here and there is good, but too many looks almost a bit tacky, which is what you don’t want.

Overall, when you go personalized, make it special. It’s a great way to stand out and here, we went over a few ways to make your packaging stand out and look magical for you. 

The newest Eco Friendly Packaging Innovations and trends 

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Eco Friendly packaging is in, and sustainability in the world of packaging is so important. With many people more attuned to the impact their purchases have on the world around them, they’re turning to packaging that creates a greener world. 

We already see this with a lot of the packaging that’s out here today. For instance, the use of corrugated boxes rather than plastics is more common than you’d think. But, when it comes to more trends, there are some that stand out above the rest, which we’ll talk about here. 

The Current Trends 

Right now, the most innovative trends involve the way these packaging pieces are disposed of. These days, people want packaging that creates as little waste as possible. 

Many companies are turning to biodegradable and compostable items. These naturally break down in the landfill and offer a solution to help with the natural decomposition of the pieces. 

The second are recycled and upcycled packaging solutions. Companies are taking it upon themselves to recycle better, such as proper disposal and different types of channels that will help with growth.   

When it comes to upcycling, there are now new ways to reuse the packaging. For instance, some companies will take the boxes and will turn them into different hangers and boxes.   Some kids clothing companies will change the packaging to something that they can use. 

This all contributes to the ultimate result, of minimalist practices, and zero waste types of packaging. Gone are the days where you’re constantly having excess. These days, less is more, not just with the design, but with the sizes too. The ultimate goal is to have no waste or reduce the waste to a level where you’re not creating a negative impact. 

Companies using This 

There are companies that are using this. Calvin Klein for example, is now committed to 100% sustainable packaging, and everything that’s ethically sourced by 2025.   This, of course, helps to save tons of plastic, and they have managed to save over 200 tons with this alone. 

Patagonia is another, and they’ve also started to use recycled material in their clothing, and they teach customers how they can recycle the items on the clothing themselves. 

Benefits and Challenges 

There are obvious benefits that come with this. The first is environmental impact reduction. More people are able to save the plane with their practices, and it will put less of a burden on the current systems. 

Another benefit is customers like this. they want to see companies doing this, as it will show they’re committed to the environment. Almost three-quarters of customers are going to choose the company with eco-friendly initiatives, over one that’s not. 

There are challenges that come with this though. the costs might be much for some people. There is also the logistics, as some people aren’t as committed to tossing their packaging ethically, or they might have trouble doing so. 

What’s the Future Looking Like 

We’re going to see more eco-friendly packaging. These days, companies know that this is something they must do. 

If they aren’t, they’re going to miss out on valuable customers. However, we will also see some major technologies coming about, and new materials. For instance,  we already see plenty of bioplastics, and we might see more types of sustainable packaging practices. 

Overall, the eco-friendly packaging that you see isn’t just a trend, it’s here to stay. If you’re not already adopting a practice that is sustainable, then you should start doing it today, in order to see for yourself ta future type of packaging practice that will benefit you.