Author Archives: Andrej Zivor

How Technology Enhances Health and Wellness Packaging 

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Health and wellness is an industry that’s constantly changing. With new information that is coming down the pipeline, a lot of brands reflect this in the packaging that they have.

One way that this is changing is through the implementation of technology, in of course, the form of smart packaging. Smart packaging for health and wellness is vital for the companies that provide this.

This is because you’re able to integrate technology in order to provide safety regulations and real-time tracking of the items that are there. it in turn will enhance the safety that customers have when using the product, and also can offer tracking of various health statistics, and will also improve engagement.

Here, we’ll go over some of the unique technology utilized in smart packaging to provide customers with just this. 

Sensors for Freshness 

With wellness supplements, you need to stay on the ball regarding if they’re fresh enough to use or not. if they aren’t, they may not offer benefits. 

At worst, it might also cause you to have issues with the product and may cause health issues as a result.

Sensors are now being added to provide freshness indicators and will tell you exactly when the expiration dates are. Some of them offer real-time information on just how fresh the items are and offer real instructions on what to do if the item is not fresh anymore.

This is great, because it means you’re getting the best product possible, and allows you to keep track, so you’re not eating old and stale supplements. 

QR Codes 

Ahh QR codes. Some people love them, some people hate them. However, people like this because it will tell them so much. 

QR codes are little bar codes you can scan, that will take you to pretty much anything. wellness brands use these for usage instructions, and also important expiration dates to be mindful of. 

A lot of brands are using this, rather than littering the box with a bunch of information on directions. It looks cleaner, promotes a more minimalistic approach, and for customers that have trouble reading small lettering, this is better for them. 

NFC Tracking 

NFC Tracking is a wireless type of RFID that offers contactless communication. It means that you can track the location as well to provide security and data. 

Some fitness and medical brands use this with your information, connecting the product to your own personal health. In turn, it can offer data that will help you track not only your product, but also other health statistics as well. 

AR 

Similar to QR codes, this provides information for customers, and it can give them a hands-on approach to certain factors that will allow them to engage with the product.   

For instance, product instructions through AR technology get the customer involved, and by the end they will be able to know exactly how to use it.

Some use this for health tracking as well, which will in turn help with improving one’s own fitness. It’s crazy how nice this works for people! 

Overall, there’s a lot of benefits with technology being implemented into packaging. It helps to monitor the product integrity and gets more people involved. It can tell the customer in real time if there’s been tampering before you get this out of the box.

Bear in mind that this is expensive, so if you plan to implement this, be ready to adjust your budget and costs for the product, and also to offer the best usability for the customers that will be using these healthy products. 

Packaging for the DIY Lovers 

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If you’re a brand that likes to sell DIY kits, whether they’re crafts, projects for the home such as maybe a table, or even electronics and STEM kits, you want to give them something that they will like.

These are insanely popular. A lot of customers both young and old flock to these types of packaging, as they offer you a fun, enjoyable experience of unboxing and assembly, along with the experience that comes with this.

Packaging for the ones who love DIY is as simple as putting together an unboxing and assembly experience. Here, we’ll give you the main elements of these kits, and what you want to give them in order to enhance all of the experiences across the board. 

Everything in One Place 

There’s nothing worse than getting a DIY kit and everything’s just haphazardly thrown together into some kind of messed up mess that makes a person go crazy.

You should have all of the components together. Like items should be next to each other, and you should as well ensure that you have everything neatly thrown together. Putting them in various containers that they can open and set aside will play a huge role in this.

The same goes for instructions as well.  you don’t want to make the project a whole pain to put together. Make sure that all of the instructions are labeled as best as they can. with pictorial evidence of just how to get everything put the way it needs to be. 

Easy Access 

Wrap rage is another big part of unboxing. People hate that, because there’s so much that can come with this, and a lot that can happen as a result of it.   if you have everything in a neat little place it will play a major part in this. people will be happy, and you won’t regret it.

Convenient Storage 

People love it when the boxes that they have are easy to store, so make sure that you put everything in a box that will do its magic.   You’d be surprised at how nice this is, and customers will love it.

Reusable Packaging 

Something new that’s come along as a result of the new era of sustainability, is reusable packaging. A box that can be turned into a project, or even a hanger if the item is some clothes, will definitely be good for you to use. Reusable types of packaging provide you with the items you need in order to make sure that you have it all in the right place. 

Why do This 

When you give the users something to remember, they’ll be ecstatic about it. your packaging isn’t just some cookie-cutter box with a kit inside. but in fact, it’s something that offers a simple and seamless presentation that’s really strong and makes it look really well.

You make the assembly all the easier for you to use, and in turn, you will be able to put together all of these items as much as you can.

The same goes for presentations. People will be wowed if they get something that will really make everything stand out in all sorts of unique ways.

However, when you put this together, make sure that the functionality and visuals are all neatly put together, offering an enhanced experience for all the customers that you have.

When you build the ultimate in DIY, you’ll definitely want to make this good for you, and you’ll be grateful that you did this. offering fun DIY projects builds your brand, and the right packaging will make sure that customers are begging for more. 

Subscription Box Packaging that Shines 

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When you’re putting together subscription boxes, the outside is just as important as what’s inside? If you want to get more people to buy your monthly boxes, then you want to make sure that this is on point. 

How’s this done? Through ensuring that the unboxing experience is what people want. 

Having the best unboxing experience and subscription boxes that look good are a way to ensure that you get better customer retention, and from this, you design stuff that gets customers ready to drop the money and be a loyal fan. 

The elements of subscription Boxes 

There are a few elements of subscription boxes that are worth looking at.

The first of course, is to put together a box that is easy for a person to open. You don’t want it to be something that requires scissors or other tools, because a lot of these people will open these up on camera or live for their audience. 

When you design the outer façade, always have the logo, and ideally some colors to it. make sure that, when the customer gets the box they know it’s you. The Pushed subscription box is a great example of this because their boxes are designed with the cat in mind, so customers will know immediately that it’s from the company.

With the interior, you want to make sure that there is a good balance between product protection and also the aesthetics.   Have the items nearly inside, with some tissue paper there in order to neatly cradle the items. Foam inserts might be used for more fragile products, in order to keep everything neatly housed.

As for the items inside, make sure that they are wrapped so that they can be neatly opened and experienced. This, of course, is simple, as it just requires you to properly unbox the items and really craft an experience that you will enjoy.

The other thing to consider as well is the freebies that come along with this. free gifts of varying sorts are a great addition to the items that are inside, and can really improve the overall state of your items. Definitely make sure that you have this, because if you have something that’s an incentive for this, people will want to buy it. 

The benefits of This 

With subscription box packaging, you will be able to enhance the customer satisfaction that’s there. people will know that you take care of the packaging and are trying to give the ultimate in terms of product types. 

It also bolsters customer loyalty. When they get something that does seem to have care and thought put into it, people will love it. they see the attention to detail that you give this, and they will enjoy the experience.

However, it does pose some challenges. The biggest one is costs. The solution to that is digital printing for the boxes, as there will be large distributions and limited runs.

You also may have issues with the branding and such. some companies might have the money to offer a high-level branding experience. Others might be a different story. Overall, you should look at the current branding elements that you offer and ensure that the premium experience is in place.

With a lot of unboxing experiences, people talk about what’s inside, and the contents. To have a good subscription box packaging you need to do this, and net the results from there, including the ultimate benefit of having more customers that are ready to help you wherever you need it, and will support the new products too. 

Reusable Packaging, and how it Opens the door to sustainable Futures 

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Sometimes, recycling isn’t going to cut it. biodegradable packaging is still pretty new, and you might not be ready to shoulder the costs for sourcing.

Enter reusable packaging. It’s what it says it is. it’s packaging that allows you to use and reuse it again. Think of those mailers that have a little sticky end for returns, or a box that can be repurposed for shipping something else out or holding it. there’s a ton of different types of ways to reuse packaging, and here we’ll go over how it’s done. 

Durable Construction and Design 

With reusable packaging, there’s a lot of emphasis on the durability of materials, and their design. You’re not just making a package that’s going to be used once, but multiple times. boxes that are reusable tend to be thicker and offer a lot of fun ways to really improve the construction process. 

You want to make sure that when you design this, use corrugated materials, and consider using a harder plastic or bottle to use again and again. 

Designs for Usages 

Now, not every reusable package is going to be just a box that you can use in the future for another item. They can be designed for many different uses. 

For instance, a box that turns into a hanger, or even a box that has perforated edges, in order to cut out a game, are good examples of this.   Having a box that doubles as a fort for kids is a great way to get the little ones involved, enhancing the experience and making this even more fun for everyone. 

The benefits and Challenges of this 

When you’re using reusable packaging, you’re grossly reducing waste. There’s less being tossed away. Little by little, it saves the planet, making it a valuable item for a lot of people looking to really enhance their product and packaging. 

It also is good for the environment. You’re tossing out less plastic and waste, and thereby, enhancing the overall experience of such. You’d be surprised at the difference that this makes, and the results that come from all of this too.

But with this, comes some challenges. Reusable packaging does need to be more durable. This can be a problem, especially in the costs front, because corrugated and double-walled sorts of boxes do cost a lot more to produce, and you’re taking a gamble on if the person’s going to actually use it. 

The second thing is the usability of it.   some items might not be easy to use again and again, especially if you’re someone who doesn’t really see a use for it. kids may like box forts, but how long are they going to use this?   it can in turn create a problem in the form of the way you handle your boxes.   That’s why it’s important that, if you plan to design these, you’re able to create something that has some semblance of reusability that will help the person that buys it use it.

When you design these, make sure to make these reusable options as appealing as possible. Tell them, but definitely don’t be too in your face with it.

Make it convenient for people to use it too. give them pictures on how they use it. 

Finally, ensure that you have brand identity in place with this.   your brand is what you put out there, and the brand identity can make a huge difference.

Doing all  offers you a chance to have some unprecedented growth, and really make it shine for customers. 

The Importance of holiday Packaging 

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The holiday season is a time for joy and cheer, and you should let your packaging reflect this as well. Holiday packaging is fun for consumers, not just Christmas, but Halloween, Easter, the fourth of July, and other holidays too.

There are some fun trends that come along with this. Here, we’ll go over the different types of holiday trends for markets, and the expectations you as a consumer have to think about.

The Elements of Festive Packaging 

There’s some fun elements of festive packaging worth looking at, and something that you’ll definitely enjoy.

The first are of course, the design elements that come along with this.   there are colors, such as reds and greens for Christmas packaging. 

Themes are another common one. Lots of holiday packaging may use Christmas trees and lights. Some may use Santa, or snowflakes.   It’s usually reflective of some of the common themes of the season. 

The third thing is specialized graphics. While not every company may use holiday types of packaging, they might offer special colors and themes, or even a unique foil stamping that can really shine.

Some other retailers get even more adventurous, and that’s of course, the limited edition and collectable packaging.   This packaging is only around for a bit and can really make a gift shine. Some people even enjoy holding onto this collectable packaging, inciting all of them to really get into the holiday spirit. 

Benefits of holiday Packaging 

Some brands might wonder if they can get on holiday packaging. The answer is yes. Holiday packaging is one of the premier ways to boost your sales, making you look even better.   There’s also the other benefit that customers enjoy as well, and that’s as well the unique styles. Customers will engage with more of the holiday packaging, especially when compared to the non-holiday types of packaging.   They’ll feel more inclined to invest in your business, and it looks even better.

Holiday packaging also generates excitement and can reel in customers that have long stopped engaging with a business, and reels them back in. 

Challenges of holiday Packaging 

Holiday packaging however has some big challenges that come along with this, which are worth mentioning.

The first thing is that they can be costly. With limited runs like this, customers might not want this type of packaging all year round. You have to make special orders, and that can be quite the costs for some businesses. Bear this in mind, because you can’t use holiday wrapping all year round, and if you’re offering collectable packaging, you’re going to have a lot of excess stock if it doesn’t sell.

The second problem is the production timeline. This can definitely be a bit of a troublesome thing to get set up. you may think you ordered this on time, but then you’re scrambling weeks before the day of release, and then you’re starting to look for ways to make up for this issue. 

It can be quite annoying to chase up producers, so the best way to prevent this from being a major problem is to try and focus on the production times and finding a supplier that caters to your lead times. do this, and you won’t have issues. 

Overall, building the best holiday packaging that you can is an exciting experience. You’ll love the results and by the end of this, you’ll be glad you did it. It helps bring in more people, offering a more fun and exciting experience for everyone, and creating a magical packaging experience that will be talked about for years to come.