Shopping for the right corporate gift

Our business has fundamentally changed due to COVID-19 and we have started to move into a brand new area of marketing.  We wanted our clients to know that they really matter and that we are happily here to help them whenever we can.  So we have not only started to give out gifts for our marketing efforts but also move into corporate gifting for other companies as well. This has been a huge change and something that I wanted to share about.  The little nuances that we never thought of ended up saving lots of money for our company and I figured I would talk about it. 

The first area that took us by surprise was the fact that looks really matter.  The whole feel of a gift is based on the package in which it arrives.  It was really no surprise I guess but working on how to actually make a brown cardboard box look good was a process.  It turns out that even if the tape is perfect and the label is strait that it can still look a bit sloppy.  The angles of the corners and even the way they fold ended up making a huge difference in how they looked.  It wa all of these small things that added up to us needing to make changes.  But where do you go to get custom boxes that don’t cost a fortune.  Etsy is the first thing that always comes up on google for the first few pages and then the answer finally came to us.

Finding a good packaging supplies company was the answer to our problems.  It turns out that these companies end up doing the packaging and presentation for all the major big box stores.  They deal with custom work and do them in big batches at really low prices.  Just simple things like cardboard boxes can be purchased in big quantities and with that we were able to get custom work, colors, and looks for the same price as what we were paying for plain jain brown.

https://youtu.be/0HmACbN6PJY

So that is really the big kicker for the whole ordeal and that is to get down to the makers of the products you want direct.  Going through middlemen who simply order for you sounds great and you feel like you will save time, but in realty dealing direct with the manufacturer  was really just as easy.  The customer service agents had already delt with all of our issues.  They had some really awesome advice and ask all the questions that we should have.  The amazing take away is that dealing with them was fast, easy, and super informative.  This was how we ended up taking a idea to a full blow section of our company within a few months.

They also were able to take our costs down in other areas as well.  When it came to sending the boxes they turned us on to using sticky labels instead of taping mailing labels on.  It ended up costing less in the long run and saved time on putting the packages together.  It was also a help to find a tape that only took one strip and not 3 to do a box.  The cost on tape went down because of this too.  Find a good online store and get your gifting on!

Cooked based on Candy Boxes

It is almost fall and during this season people end up baking and cooking more than ever in my location.  The ability to to be cooking and enjoying the wonderful smells and the cool weather seem to be a staple in the midwest and this area loves making food a priority during this season.  I can only say that I follow along with this wonderful trend and I have started to get my baking on and love to incorporate my favorite candy boxes in to the mixes. Sometimes I decide what to bake depending on what candy catches my eye. So today I want to go over one of the easiest desserts and how to make it.  This really does depend on personal preference or what your family really likes, but I will give the basic recipe and how to get it during the pandemic of 2020. 

First things first you need to go ahead and get the correct ingredients.  Now many of your ingredients will be based upon your favorite candy and should be substituted for your own preferences.  Now this can be a little more complicated due to the covid-19 pandemic.  There are shortages all around the country and sometimes they are in the strangest things.  Online shopping has been a big surge in our location and many people are now having their groceries delivered. So you may end up just ordering these all online, but I feel that it hurts the shopping experience. This dish actually involves a candy and when it comes to picking it I love going down the aisle and seeing all the candy boxes to choose from. This allows me to pick the candy that I know will make me or my family happy.  It really is an important area and for me on this dish I enjoy a Snicker or Recce candy to go with this dish. 

Once you have a candy get two to four regular bars or a snack pack where they are small and have many is a perfect combination. Then you need to get a few boxes or cake mix.  I prefer getting chocolate but if you love vanilla go ahead and do that one!  From there get a few tubs of cool whip and then you need to get some chocolate or vanilla pudding.  Get two large boxes of pudding and all the ingredients you need are going to be at your beckon call.

Now the next thing you need to do is the bake the cake mix.  You can do it in one large pan or two small ones.  once that is baked let it cool and cut it into 2×2 or 3×3 squares.  This just makes it easy to stack and play with later.  Then mix the jello pudding together and get it ready to go in a large bowl so you can spread it.  Then get one large bowl, generally a popcorn bowl is the size you need.  This is because you will layer the cake in between and stack it.  So then take your candy and cut it into small pieces that you won’t mind eating in a pudding like dish.

Take the cake and make a layer in the bowl, put a layer of pudding and candy and cool whip then do the same thing until the bowl is full.  Then do a final layer of pudding and cool whip and add the candy in larger chunks on top for full visual effect.  Now you have an amazing dish that is quick and very yummy.

Starting A Candy Business

There are so many areas to think about when you are about to start a business.  The big business to get in is something that can be economic proof.  I have seen lots of companies really thrive when people are down on their luck in the economy and one such business is candy.  Being able to thrive and have a product that people will still buy in a recession is a smart way to think.  Have a product where a customer sees that beautiful candy box and knows that it is worth it even when they are low on money is important.  That is one of the reasons that people want to get into this business. So let’s go over a few things.

Marketing is a big deal when it comes to starting a company. If you are not able to get the word out about your company you are indeed doomed to fail.  Now this can be done in a multitude of ways.  In some cases having a deal beforehand of where to sell the product will be just as important.  The store can sell the candy if you are not able to build those relationships and even placement is huge.  Having your candy box be up front or on the right spot on the shelf can be the difference between life and death of the company selling products. So work on those relationships first before getting directly into advertising.

Another area is having the correct supply chain for your products. This can be from packaging to the boxes they are going to be shipped in.  If you have contracts in place beforehand and you know the quantity of product you will be making and shipping then you can accurately predict how much product you will need.  This means that you can find and place deals for the products at much discounted prices.  This can be super important when you are not running on cash flow but a credit that is limited.  So make sure you know what quantity you can and will be doing so you can rock at lowering costs.

One thing I can say is that if you are thinking about getting into this business you need to just jump in and do it.  I know I am talking about being cautious, but there is a greater chance of success by ;jumping in then just reading about it from afar. Best of luck!

The Pros and Cons of 4 Top Snack Food Packaging

There are so many different packages available for snack food, and it is hardly possible to understand each of them in a vast ocean of the options to package snack foods. The following is to discuss the pros and cons of 4 top snack food packaging.

Flexible Pouches

The flexible pouches refer to the collection of various kinds of single-use containers made of plastics or foils. This kind of packaging is used typically for snacks and drinks. Its popularity rises due to the fact that it is resealable and has less impact on the environment. For snack food packaging, without a doubt, the flexible pouches are one of the most popular ones.

The Pros Of Flexible Pouches

  • Easy to source
  • Affordable
  • Full branding & graphic capabilities
  • Very low carbon footprint
  • Use little space in landfills
  • Resealable
  • Easy to open

The Cons Of Flexible Pouches

  • Impossible or hard to recycle
  • 1,000+ year average to fully degrade
  • Could affect the flavor of food or drink
  • Not viable for the luxury packaging applications
  • Low resistance to the extreme temperature during storage

 Paperboard Boxes

The paperboard boxes are also a popular option for snack food packaging. Paperboard boxes generally come with rectangular or square boxes, but less commonly come with others like hexagons or triangles. They could be made of 100% paperboard or mixed with other materials like small clear film windows to let consumers see the inside.

The Pros Of Paperboard Boxes

  • Full branding & graphic capabilities
  • Easy to source
  • Recyclable
  • Resealable
  • Easy to open

The Cons Of Paperboard Boxes

  • Higher carbon footprint
  • Costly
  • While recyclable, may end up in landfills because of contamination
  • Producing methane when in landfill

 Hard Plastic Container

The hard plastic containers are also another popular snack food packaging. This kind of packaging could come with various shapes as well as sizes, and it usually features the easy to open and pop-off lid. Most of them are made of easy to recycle plastics. The common snack foods packaged in the hard plastic containers are nuts, seeds, dried fruit, candy, chocolates, pretzels, snack mix, crisps, and many others.

The Pros For Hard Plastic Containers

  • Sturdy
  • Easy to source
  • Recyclable
  • Resealable
  • Easy to open

The Cons For Hard Plastic Containers

  • Costly
  • Expensive to ship
  • Higher carbon footprint
  • While recyclable, may end up in landfills because of contamination

 Glass Snack Containers

The glass containers are another top form for snack food packaging, but they are not as popular as the other kinds. Although this packaging has many shortcomings, glass is straightforward and easy to recycle. Also, glass presents an air of sophistication and luxury, which makes it very popular for gourmet as well as luxury snack food brands.

The Pros for Hard Glass Containers

  • Sturdy
  • Easy to source
  • Luxurious
  • Easy to open
  • Recyclable
  • Resealable

The Cons For Glass Containers

  • Expensive
  • Prone to cracking & breaking
  • Very high carbon footprint
  • Very expensive to ship
  • While recyclable, may end up in landfills because of contamination
  • Use excessive space in warehouse

Packaging vs Blister Packaging

Do you struggle with determining the difference between skin packaging and blister packaging as well as which one to use when? This is a common concern. No matter if you’re the packaging buyer, supply manager, or business owner your product packaging questions will be answered here.

The two packaging types have been in use for many years and they are very similar to each other when it comes to appearance and makeup. However, they are used for very different products. One example would be skin packaging is more commonly used for seafood while a blister pack would house the filet knife used to cut the fish.

BLISTER PACK

The basic structure of a blister pack consists of:

Blister board – A backing material made of paperboard that can be pre-printed with the product info, company name, brand, pricing, description, or whatever you’d like to showcase. There are occasions when the blister board is made of an alternate material like aluminum (typically seen with medications), however, paperboard is most commonly used.

· Blister – Typically a plastic container that comes pre-formed to house the product between itself and the blister board. It was given the name “blister” as it resembles a raised blister one might get on a hand or foot.

Examples of everyday items that come in blister packs are flash drives, toys, over the counter medications, and many others.

SKIN PACK

Frequently confused with the blister pack, a skin pack also has a board and plastic cover. Unlike the blister pack, skin packaging is sealed with a vacuum sealer, forming a tight bond around the product.

Once sealed, the products are ready to ship, or they can undergo an additional step to remove excess packaging material with a machine called a die-cutter.

Once these steps are completed, the finished product is completely contained in the skin pack, surrounded by a special film.

WHICH PACKAGING SHOULD YOU CHOOSE?

In order to determine the appropriate packaging for your product, you’ll need to answer a few questions.

Q. Do you need to get the products in stores quickly?

A. Blister packs are a quicker option as they require fewer steps in the sealing process.

Q. Is the product a perishable food item?

A. Skin packs are by far the best packaging option in this instance.

Q. Are there pointed or sharp edges on your product?

A. Choose a sturdy blister pack here.

Q. What can you afford to spend on the packaging?

A. Blister packaging requires less equipment and is therefore a more cost-effective option for those on a stricter budget.

THE DIFFERENCE

Skin packaging uses a thin layer of surlyn film and a vacuum sealer to tightly attach the product to the backing board and it is often used for easily spoiled food items. Blister packs have a hard plastic cover called a “blister” to house the product and do not need vacuum sealing to attach it to the board which makes this a cheaper and quicker option.

Armed with this information and your answers from above, you should be able to determine the best packaging option for your products and your company.