Why Companies use Retail Store Displays 

Posted on by

Merchandising in the virtual sense is starting to use more  store displays to engage customers with these products, and also entice them to buy stuff, thereby building brand awareness. 

The proper use of these displays is to draw the user’s attention with the correct messaging, setup, and even design. 

How does one make a display that achieves this? Here, we’ll go over retail displays, and why they’re the best for those looking to showcase the merchandise that you offer. 

What they Are and Why they Matter 

Before we talk about the different displays, you need to know what they are, and the benefits of them for industry. Retail displays are different displays of your marketing on a physical level;. They include fixtures or even in-store displays to attract these customers. Engage the customers, and finally showcase or promote this merchandise. 

They’re basically like product exhibits.  This alone is enough for a lot of people, but if you further need to be convinced, it can actually increase profits by up to almost 500%.  If you look at this, you’ll see that the displays are tools that’ll attract customers, used in marketing and promotion. There are different display styles and variants too. It’s essential to know the right type of display for the needs that you have. 

Different Displays to check out. 

Now that you know why people use this, let’s talk about the different types of displays. There are a lot, including shelves, tops for tables, and also on the floor too. 

There are so many different popular options that come here. 

First, we’ve got the POP which is the point of purchase floor display. They’re free-standing presentations that draw a customer’s attention. They’re different from the fixed ones, providing opportunities for merchandising and marketing throughout different pathways and aisles, where the purchasing decisions happen. 

They come in multiple tiers, and they can display a wide variety of different products for people to check out. 

Then there are counter and tabletop types of displays.  You’ve got the tuck top and snap lock bottom. They’re small, and good for those on a budget, in order to help with promoting awareness. 

There are also larger multi-tier corrugated shelf displays that show different products on multiple shelves. 

What’s best for Me? 

This is a challenge that a lot of people go through because there are so many different types out there and for your industry, you might not be sure. 

Any type of industry display can work, if you should narrow this down. 

For groceries and supermarkets, there are a lot of different items, including beer, foods, wine, household items, even pet food. Typical displays can include shelving, aisle units, and even gondola displays for the times. 

Convenient stores are smaller, and they offer quicker experiences, and usually basics. 

While they usually tend to be smaller, you should opt for countertop options. This, of course, gives them a chance to impulse buy, or if you want to show some showcase promotions that are quick to buy. 

Specialty stores are different, as they can carry a lot of different things.  For furniture, books, clothing, electronics, and the like, there’s a lot of different merchandise. 

Garment racks usually are best for clothing stores, but not the specialty ones.  Jewelry displays are used in display cases, because they tend to be higher in value. 

But, you can also create immersive displays.  The design of different exhibits for windows, along with more immersive displays will showcase the merchandise, offering customers a chance to entice them with the products that are offered. 

Is Packaging Costing You? 

Posted on by

For owners of businesses, you may try to cut costs in every place that they can.  Sometimes they think that they should do so with shipping, but that’s actually a major faux pas. 

While there may be more of an upfront cost, the protective packaging that you get will actually save the business money. Whether you’re getting polypropylene or even some bubble wrapping, there’s always a chance for you to increase the shipment protection. 

Here are some ways that protective packaging lowers the cost of one’s business over time. 

Lower Returns Costs 

When items are damaged, the right thing a person needs to do is to replace that.  However, to replace it, you also need to ship these items back and eat the costs.  Even if you do avoid this part of this, allowing the customer to discard or keep the item, you’re still going to have to pay the replacement costs to ship this out, which will then triple the costs of the shipping in a lot of cases. 

Some businesses can handle this, since accidents do happen. But if you find your packaging being lackluster enough to create this problem, you’re going to be spending money on shipping that needs to be replace don the regular. This doesn’t even count the other situations where customers may want exchanges or returns to be a thing. 

Better Customer Satisfaction 

If customers are frequently at the mercy of damaged orders, they’re not going to be customers for very long. 

On the flip side, potential customers may look at your company, see all the bad reviews, and the products that are damaged. If they’re looking for reasons to choose the competitors you have over your own company, bad packaging is the final nail on one’s coffin most of the time.

Taking some time to invest in shipping does show that you do care about what you’re going to put out, and who it’s being sold to. 

What you put into protective packaging will increase customer satisfaction. Protective packaging and the manufacturers here do recommend that you always go beyond reasonable limits, in order to ensure that customers have good things they wish to say about what’s going on.

Better Unboxing Experiences 

There are a lot more unboxing experiences now than later on and have jumped over 80% in a lot of cases. They’re easy to find online, especially of people unboxing, and then reviewing these products. Packaging becomes an integral part of this.

If you’re someone who wants to invest in their packaging, it ensures that products will be safe from point A to point B, improving the customer experience. It also increases a more unique type of unboxing experience, which improves the word of mouth types of publicity.

You also can improve the values by communicating and investing in packaging that’s eco friendly. a lot of consumers are noticing this, especially when they have products that they get which are recyclable. If you want to make bolder statements with packaging, you want to make sure that the packaging delivers.  This is how you get the message passed along to others, and it will make you look even better.

Investing in packaging types and experiences will boost your ability to deliver and increase your company’s presence and chances. You’ll be able to, from this alone, boost your presence and continue with getting more people on board. 

That way, people will be happy with the results and in turn, they can see the improvements on you as a business, and other measures as well that improve your reputation. 

The Top Eco Friendly Packaging Materials to Use 

Posted on by

Being eco-friendly isn’t just a suggestion—it’s a must! You need to make sure that you’re using the right type of packaging materials. Here, we’re going to showcase the best materials available to use, with the goal being greener, more sustainable types of practices. We’ll highlight each, and how they can help. 

Why Eco Friendly Packaging Matters 

Eco friendly packaging is important for environmental preservation and sustainability. Using this type of packaging material does minimize the effects that are there.

Plastics such as Styrofoam and others have a bad reputation because of the environmental impacts that are there, and they do contribute to the pollution of the environment. It can take centuries for them to break down, and it can lead to a long-lasting presence in the environment. They also release harmful greenhouse gasses that’ll deplete these natural resources.

The right eco-friendly packaging materials provide a solution for this and are made to make it so that you can reduce your environmental impact in other ways. This also enhances the brand image. As more people become aware of the environment and what they do, they need products that are sourced responsibly, so choosing the right packaging matters. 

Now that you know this, we’re going to talk about the best eco-friendly packaging. 

Corrugated Packaging 

It’s lightweight, very versatile, and super easy to recycle. It can be recycled plenty of times without losing durability and strength. It also is great because it’s biodegradable, so it’s a good choice for your packaging. 

Compostable 

This is a type of packaging that you recycle by putting it in a compost pile. Ti’s broken down into more organic matter, especially when composed in home or industrial facilities. Made from cellulose, starch, and other materials that are plant based, it’s ideal for food packaging and those with a shortened lifespan. 

Mushroom 

Mushroom packaging is one that’s made from mycelium, which is mushrooms and the root structure. It’s biodegradable, sustainable, and easy to compose. It’s molded into different shapes, used to package a whole lot of different products, such as food, electronics and so much more. It’s innovative and is good for the environment. 

Seaweed 

Seaweed is another natural resource that our oceans are filled with. Seaweed types of packaging are perfectly biodegradable, and also compostable. That means, they’re broken down in the environment without creating harmful chemicals in its wake. It’s also very sturdy, and it’ll protect this packaging during the shipping process. 

Plastics that are Biodegradable 

Finally, we’ve got plastics that are eco friendly. These are biodegradable, and they’re not made from the usual oils, but plant-based types of chemicals.  Unlike the normal plastics that typically take hundreds of years for a product to decompose, this actually is much faster to break down, which also reduces the overall impact on the environment. 

The Best Practices for : Sustainability 

There are a few practices along with just using a better packaging type that you should consider: 

  • Use less packaging.  This is done by product optimization, and choosing stuff that’s efficient and lightweight 
  • Get recyclable and reusable packaging, as they are great for storing and using other products. The goal of this is to minimize eco waste, and you can do this with this type of packaging 
  • Use sustainable items: using mushroom packaging, packaging that’s compostable, and even seaweed packaging is a great way to prevent this from getting worse 
  • Educate your customers on the importance that sustainable packaging offers, encouraging them to reuse and recycle this. add more information on how to properly dispose of this, so that people know just how to use it. 

The Benefits of Recycled Packaging 

Posted on by

When you’re trying to get more customers, your packaging might be what’s holding you back. With over 70% of consumers choosing to be more eco-friendly and sustainable, if you’re a company that isn’t, it’s going to damage you.

Even “recycled” plastics may also not be recycled. They tend to lead more to landfills than to a recycling plant.

That’s why sustainable packaging that’s recyclable might be the answer to look into. 

The Benefits for the environment 

For a lot of people, packaging is crucial for protection, information displaying, and boosting your marketing.

But one conventional approach that packaging offers has also been a problem. The environmental crises have started to happen, due to the onslaught of single-use plastics, along with non-recycled types of materials.  They’ve led to landfills that are overflowing, waters that get polluted, and ecosystems that harm people.

Many consumers do understand that which is why over 80% of them actually think that these retailers will curb this plastic packaging.

What’s your alternative though? Recyclable packaging will boost the image of the brand, and bolster sales too. 

The Best Packaging: corrugated board 

Corrugated board or cardboard is considered one of the best types of packaging, not just for protection, but also on a sustainability level. 

Many corrugated boards have two types of outer layers, known as linerboard.  Then in the middle, is fluting. Fluting offers durability and is good for protecting products when they’re shipped out. 

It’s one of the best and most popular types of packaging and is used to transit items across many distances. 

Corrugated also is much more renewable, so it’s far less harmful to the world around you than plastics and other packaging. 

The Benefits of Corrugated Packaging 

There are a few benefits that come with corrugated packaging.

The first is that it does reduce waste. This is due to it being customizable, so that the material waste is eliminated. its’ formatted so that it fits around products snugly and reduces this material and interior packaging that’s used.  This is good for eliminating packaging peanuts.

Corrugated also doesn’t minimize the upfront waste, but it also reduces the material wasting that happens after you’ve shipped out something.  Corrugated is very recycled, especially compared to plastics.  Many times, a lot of it is disposed of as a residue, especially when you use this.  recycled corrugated material is better, and it reduces the energy within incinerators and waste.

It also is good for resources and energy conservation. Many recycled packaging options don’t just result in less waste transported to landfills, but it also provides a better way to conserve resources and energy. Due to the fact that corrugated is very recyclable, it’s made primarily with materials that are reused, creating more powerful results than if you just used other types of options. 

Because of the low amounts of recyclability, a lot of plastic packaging is virgin. Virgin packaging is not good for the environment, especially since many times virgin packaging is discarded into the oceans and landfills.  You also need to use more energy to build and craft new plastics.  Did you know that plastic is responsible for 3% of the total energy consumption within the US? This is actually double what the aviation industry does, so it’s important for a lot of people to look at this.

Corrugated paperboard does use energy, but it’s usually about a third of this, and a lot of times there’s far less virgin packaging with that regard.

Keep this in mind and choose the right packaging that best fits your needs. 

Why Does Packaging Matter 

Posted on by

Packaging is the first and initial impression that customers will get whenever they browse the items you provide. 

Some mention that you shouldn’t judge books by their covers. But the right cover does boost the sales. The right, suitable types of packaging will craft the same overall effect. 

Here, we’ll go over the different reasons as to why you should make packaging a big priority. 

Overall Protection 

When customers get products, they check to make sure they haven’t been tarnished, spoiled, or further damaged. If they find that the product is ruined when they get this, it creates a negative impression one has on their business. This leads to poor feedback, and customers leaving. 

You should make sure that you get packaging that’s top quality, in order to protect these products and prevention of further damage. The materials that are chosen to need to be robust so that breakage, spills, and further product damage doesn’t occur. 

For instance, if you were to ship out items that were fragile, a corrugated box is the best secondary packaging. 

Corrugated material is strong enough for resistance of crushing, and prevention of this from further breaking, which is why a lot of people will keep this in mind when they’re choosing the packaging materials that they want to have. 

Safety of Products 

Health along with safety are very important for topical and edible products. Cosmetics, along with food companies, need to go to better lengths in order to ensure that the product is viable, and safe too. Contaminated and spoiled products lead to bad reviews. 

In order to craft products that are safe, you need good materials for packaging that do prevent the products from being further contaminated.  A lot of packaging, especially in the world of cosmetics, do need some air-sealed types of pumps. They ensure that the active types of ingredients aren’t exposed, and thus, from there ruined for people. 

Better Marketing 

It’s also good to have good packaging because of the marketing that comes with this.

Remember, if your product packaging doesn’t wow the person, they’re not going to desire it.  Product packaging is a vital tool for marketing. 

Pay special types of attention to the product. From containers to shipping boxes, to even labels, they’re important for supplies.  This is why, when this is in place, customers get impressed by the quality, and the service that’s used to get this order in place. Customized packaging is vital, as it lets you establish proper branding and image. That in turn will help with appealing directly to the customer base that’s there. 

Better Accessibility 

The decisions that are there when someone selects and designs packaging does impact the experience of a customer. 

A customer won’t be happy if the lids, bags and boxes aren’t easy to open up. Make sure that the packaging is integral to the maintenance of different products that are inside. 

Being Sustainable 

Finally, you want to make sure that you have customized packaging because it is the more sustainable option when compared to others. 

This type of packaging does provide a more competitive edge compared to others in the same industry. Using stretch wrap, packaging peanuts, and bubble wrap will create waste, and a lot of customers do pay mind to this. they don’t want it, and if you want to keep customers nice and happy, then you should always make sure that you also focus on the sustainability options. 

Now that you know the reasons why, you should start looking at your packaging today to highlight the branding and provide the best experience you can.