Tag Archives: cardboard box

Tips to Create Sustainable Nutrition Bar Packaging 

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Nutrition bars are those that can offer a healthy body, and you can also make them eco-friendly to make the brand stand out, through the different messaging, and the activities for the marketing. You may wonder if there is a way to make them sustainable, in a way that’s totally recyclable, and also paper based. 

Packaging is something that does offer the products another layer of the protection that’s needed, and you can also make these customs to provide a story, the values of the company, and from there, turn them into customers that are loyal too. Building an unboxing experience that’s unforgettable is one that offers the possibility of growth, loyalty, and the voice of the community. Here are a few things to consider with the packaging. 

Box Types 

The first thing is to figure out the box types to use. You can also look at the different types of packaging options. Folding carton boxes are usually the type to go, as they are easy to put together, way cheaper than using a rigid or mailer box, and most of the time, they’re printed to showcase all sorts of branding aspects that are there. 

If you’re willing to take it another step, there are display boxes, as they are pre-glued in most cases, and can be flattened too. Just like with the carton boxes that are folding, and then get popped up once again into a place to take up the box shape. 

The boxes are then displayed on the store, or on the shelf, as a means to showcase not just the logo, but also the branding, and offers customers a chance to look at the product that they’re getting before they buy it. 

SETBAR is a good example of this, as they are organic, gluten-free, and also are non-GMO, and are put in display boxes that show to clients what they’re getting before they order. You can get carton boxes as well that are sent to customers, catering to the needs that they have. 

Consider the Primary Packaging

The paper and the bars may seem like they’re eco-friendly, but if you’re getting plastic to package everything, you’re defeating the purpose. The usage of the plastic that’s in that pretty much screwed over how eco friendly it is. The simple solution for this, is to look for different means to wrap the bars themselves in. 

Compostable packaging for example, is a better option. Clif bars, a very popular nutrition bar company, is looking to change their wrappers, and are implementing this directly into their packaging. Plastics are starting to become more and more sustainable too. There are now biodegradable plastics that you can buy as a substitute for this. 

If you’re going to still use the same old wrappers, whether for budget or other reasons, you want to make sure that you give them a means to know how to get rid of the bars when they are done, and also, let them know how you’re trying to be more green. 

Go for Sustainable Inks 

Finally, consider the inks that are there, and go for something that’s an alternative to the current petroleum-based ink that’s there. 

Water-based and soy based inks are becoming more popular, with the latter offering better colors, less chemicals, and also doesn’t really take long to degrade as well, and are a good option for this. 

If you’re looking to go green with this kind of packaging, you’re not alone. The best way for you to figure out what to do with your packaging, is to take some time, and consider sustainability. 

All about Smart Packaging 

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Packaging is changing a whole lot and with unboxing gaining so much popularity, the way that we package our times is definitely something that companies have started to fix. Fast-forward a few years, more and more companies have added other elements that are good not just for making the lives of customers better, but also boosting the brand value. 

Technology within packaging is becoming more and more popular, and smart packaging is something that’s already a billion-dollar industry but is looking to grow by 2025. If you’re looking to try smart packaging, then definitely consider this, and here, we’ll tell you how to utilize smart packaging. 

What Smart Packaging Is 

This is packaging that extends beyond just normal aesthetics, but also looks at functionality with the digital world. 

There are two types: active, and intelligent packaging. 

Active packaging is how you determine the life cycle, shelf life, and also the product quality, while it’s within the package. 

This includes shipping, storing, and the like. 

This is because technology actually controls the elements that may harm this, such as making sure that there is not too much moisture, they prevent oxidation, and also controlling the temperature of the location of the product to prevent food spoilage, or other product spoilage. 

Then we have intelligent packaging, which basically adds functions that are, well, intelligent, in order to enhance the values that the product has, and it makes the experience the consumer has all the more better. NFC tags that are on different products, or even barcodes that different users can use to find out more information are examples of this. 

Why Smart Packaging 

Why should you have smart packaging? Here, we’ll discuss a few of the benefits that smart packaging offers. 

First, it protects the products better. Active packaging of course, protects the products that you have, from the moment they leave the facility, till they get to the customers that you have. Smart packaging does protect them from moisture, other agents, and also light that’s harmful. Active packaging helps the product last a lot longer, make you a lot more trustworthy, and improves the product upkeep. 

It also saves you some costs. If you’re constantly spending time poring over the logistics that are there such as storage, and also the supply chain, and sales, you’ll be there for a long time. With this kind of packaging, you’ll be able to protect the packaging, and you won’t have to deal with the problem of the materials being too bulky, and the extra packaging gets eliminated, which makes this durable, lightweight, and easier for shipping and storage. 

It’s also a marketing tool. Smart packaging aids in the value of your product marketing, helping it to stand out, giving customers a selling point that does enhance this. It actually can improve the way people look at the packaging that’s there. 

Finally, it boosts your brand’s image. With more and more marketing, more and more recognition, and a better branding image, smart packaging is definitely something that shows off the investment, the confidence, and the quality that is there within the products. Most customers know this, and it can help make it better, and can also translate to loyal customers too. 

Packaging that’s intelligent is also very eco-friendly, making this more sustainable than before. Developing this does depend on what you’re selling, the product ingredients that’s there, the funds that are there, are all great starting points to help with brainstorming this, and translating all of this to brand products, packaging, and so much more. so it’s worth considering for your brand’s image as well! 

Designing Custom Stickers 

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Stickers are great for boring boxes, turning it into an amazing, valuable aspect. This is definitely better for your budget, as it will help with enhancing the different boxes that you have. It’s cheaper than embossing and stamping, and it requires almost no effort, and you can incorporate this into practically all kinds of packaging. 

This is also one of the best tools for marketing, simply because it not only gets to the customer in a way that’s better, but also, it tells you a lot about the brand. With more and more people sharing packaging to social media, the stickers are a great way to let people know about the brand. Stickers are great for improving creativity and getting those juices flowing. 

Go for Creative Shapes 

The size, color, and shape of stickers play a major part in the identification of the brand. This is also something that plays a role in the sticker size and shapes. It’s easy to go with circular or square types, but sometimes, you can get away with shapes that are crazy, and really catch the eye of the customer. 

For example, stickers in the shape of arrows, maybe triangles, and the like offer new, fresh looks. It tells people who they are, the logo, and it also is a great way to let people know who you are. It makes the unboxing experience better too. 

Identify Products with These 

If you’re someone who likes different products, designing these and the like, you may want to go with possibly custom stickers that go along with this. It allows you to keep your box in the right shape and enables true customization according to the stickers and the product that are there too. 

Some companies may put these on packaging that’s simple, and the cool thing about it is you can use it to seal it, offer its flavors, and also tell them about the brand. 

Stick it to Everything

The thing about stickers is that they literally work for everything. You can actually decorate plain boxes to your liking.  It is something that offers different packaging options to customers. Some companies may use plain, boring colors for their boxes, but this is a backdrop that allows you to possibly create a unique experience with this. This does take a bit longer to put together, but if you want to offset your printing costs, or have someone design it, this is the way to do it. 

Bundle it Up! 

If you do have a chance to go for better and more creative designs, or have the budget, there is always sticker bundling. 

If the packaging does require this to be put in bundles, try it with the stickers. 

It showcases the creative and artistic talent that you have and shows that it’s fun. The cool thing about this as well, is that you can use this as a unique marketing and unboxing experience. Do keep in mind that if you do this, make sure that everything lines up correctly on this. 

This is something that doesn’t work for all brands, but if you’re interested in creative, unique ways to improve your packaging, this is it. Now that you know the different ways to make your packaging stick out with stickers, look at the different ways you can “stick” this all together, and try to design the packaging that you have. 

Stickers rock, and here, we showed just a few of the fun ways to make stickers really shine and some of the fun ways you can use stickers to promote your brand as well. 

Branding 101

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Branding is a huge part of standing out as a business towards consumers. With the correct branding, you’re able to create a look, along with a feel that makes it easy for customers to associate, and then identify with the correct brand. This may involve packaging, the logos, and the like. 

Why Product Branding 

Product branding is a big part of enhancing the customer’s experience. Branding also gives a person who looks at your brand, the visual cues that are necessary to see you in a sea of your competitors, offering better customer connection. Think about the current retail world: it’s very competitive, with more companies investing in the branding to help show the difference, and offer a way to provide real, authentic relationships with the customers that you have.

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Because of the brand’s impact, it’s vital to invest, take the time, and create the ideal brand story, purpose, and the mission there. 

Branding as well can offer a strategy that offers a way for you to provide the research needed so that it meets the needs and the demands of your customers. It also offers a better product value, and customers are able to create the right connection through values and morals with this. Think about it: we’re always taught not to judge books by their covers, and when you look at products, customers want something that really does entice their needs, and provides them with what they want to see. 

The elements 

There are different elements that your branding can offer for a lot of people. 

These include: 

  • The logo 
  • The colors 
  • The font 
  • The taglines 
  • The design of the packaging 
  • The messaging 

Remember, not one of them takes precedence over the other, and you should remember that. 

The goal of this is to make something that’s consistent, distinct, and also cohesive. 

When you’re able to give both of these the measure that you want to, companies have a chance to create a brand that provides real customer connection. It also is vital for a lot of brands to understand the difference between the branding of a company, and the branding of products that are out there. 

Businesses will usually have branding elements that aren’t totally transferable directly into products. 

But when you’re creating the branding for products, you need to make sure that you also keep the company’s flair and design with the branding of the products. The product branding should always compliment your corporate branding. 

Some companies will look to make the branding different from the corporate branding, and you still are able to connect both of these. Companies usually have different elements and themes that go along with this in order to ensure that you have the right product branding and marketing. The end goal and the strategy that goes with the product when it enters the market is what you’re going for here. 

Brand Research 

You need to make sure that when you are going to possibly work to ensure that it fits the right strategy. 

In order to create the correct branding, you need to do research. This involves targeting, understanding what you need, and also offering a way to provide distinct ways to identify a product, and also, it helps ensure that it shows that the audience is connected to your brand, rather than just the product. 

If you’re known in certain markets, your branding needs to fit this, since it will help. Branding is vital for a company’s success, and you’ll definitely benefit from using this with your own personal ability to really build the business that you want to with your content. 

Ecommerce Vs. Retail Packaging 

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A lot of people assume that all packaging that’s done is all the same, and that there’s no specific differences to each. Most packaging falls under two types of packaging, ecommerce and retail packaging, both with the function and appearances. It’s vital to know the difference, especially when choosing the packaging that’s best for the businesses at hand. 

Ecommerce Packaging 

This involves packaging solutions that are designed in order to help with shipping products from people in one location to the next. Ecommerce is basically exterior kinds of packaging. The packaging is focused more on the form that you have and the function over it instead of just looking good. 

That isn’t to say it’s ugly, but security does take precedence, so that the products are transported in a safe manner, so that the contents are safe throughout all of this. The goal of this is to keep everything in a firm, safe type of atmosphere that’s weather resistant whenever it’s needed. The secondary type of goal that’s used in this packaging, is to improve the awareness of the brand, and through the usages of slogans and logos on the boxes, tape, and mailers, this helps. 

When products get redirected to customers directly, the first thing is the ecommerce packaging, with the first and mainly only form of the packaging that’s there. it lets you have the experience that benefits them, and you can buy custom packaging in order to improve sales too and build brand awareness. 

When you’re buying custom packaging, you need to make sure that the product is protected, and it looks good. You also want to make sure there is no waste, and the shipping is nice and secure. 

Remember, the goal of this is much more about the type of packaging that secures, and less about the aesthetics of this. 

Retail Packaging 

This is basically the interior of the packaging, and it’s basically the last barrier between the customer and the product that’s sold. This is the one that you see in the sores, and it’s what entices people to buy something. While sometimes this is omitted during product transport, retail packaging is used in a variety of situations. 

It’s weather-resistant, heavy-duty, and it’s equipped for transportation in the long haul. It also lets you implement different designs that are delicate within the packaging. Unlike the ecommerce one, the goal of this is to be aesthetically pleasing for customers and brands, in order to promote the brand awareness that you want from this. 

If you’re curious about what you need for retail packaging, the goal of this is to make it look good so customers can recognize it, and also in ways that stand out to the buyers at hand. You may be displaying this in certain areas, and if you’re doing that, your goal with this is to show a product that’s correct so that when customers get this and open it, they realize that it’s the same thing that they ordered. You also want to make sure the description of the product is accurate, and any important information for them is visible. 

For lots of people, these two things are practically one in the same when choosing packaging. But knowing the difference is vital for both, as it can help you with better understanding what it is that you need to put into a cot to really make them shine in the realm of packaging. It also helps highlight some vital parts of what makes it better for the customers, so that if there is anything missing, you can add it to the future packaging you have.