Global markets are constantly expanding. As a brand, you need to make sure that you focus on the sensitivity of cultures, and regulatory compliance for global labeling and packaging. 

The wrong label can make or break a company. Using localized labels helps to improve consumer trust and success. You do, however, need to make sure that the labels are correct, and also are not going to offend other people. 

Here, we’ll go over the importance of localized labels, and how to harness all of this for better consumer trust and understanding that comes with this as well. 

With localized labels, cultures are able to understand this packaging better, which in turn gives them a chance to really build the right packaging that resonates with the region, especially if they’re markedly different from others. 

What you Need to Know for Global Labeling 

Global labeling isn’t just slapping Google Translate on the label and calling it a day. It’s about looking at the regulations that are there. regional regulations are quite common for a lot of brands, as these regional regulations help to make sure that the packaging is in the right place. 

Language requirements are another. The language does need to be changed and manipulated, in order to ensure that it says the right thing. There’s nothing worse than putting out an item, thinking it means one thing, but because you got a character wrong, it means something different. it’s not only an embarrassing mistake, but a costly one too, especially for the reprinting.

Cultural nuances are another. Some cultures prefer various styles and colors. For instance, black is not commonly used in Chinese labeling, because it symbolizes death. Red is more commonly used there, as it means empowerment.   Be mindful of what your packaging looks like in one area, then in other areas. It can really help to make the labels stand out, and look good. 

Translations are another. Make sure that if you’re going to be putting this out, you’re able to give an accurate, easy to read translation.

Make sure that if there are symbols that need to be changed, do this. Some symbols mean hateful things in one culture, whereas in others, it doesn’t mean that.   be mindful, and make sure that if you have questions, ask someone from that area to make sure this is culturally sensitive.

There are a lot of diverse global audiences, so getting the translations and symbols, along with the colors are properly maintained, a lot of audiences will benefit from this, and make it really shine.

The Benefits and Drawbacks 

The main benefit of this type of packaging is that it does build better brand reach. If you make a label that’s appealing to the consumer bases, you’ll be able to expand the brand’s global reach in many ways. 

You also want to make it so that it’s appealing. When appealing, it draws the attention of others, and really makes it shine.

However, keep in mind that there are different consumer bases. Making sure that the logistics and regulations are there, especially with multi-market labeling. Ensuring that the regulations are in place will make it easier for you to have the right sorts of mindsets and understanding.

If you’re not sure whether something you’re doing is culturally sensitive or not, talk to someone who knows the markets to make sure everything is compliant, and also inclusive to cultures, and make it so that the labeling and preferences are going to really improve the way your packaging is, and so that they’re appropriate for all markets there.