Tag Archives: Digital Printing

Eco Friendly ways to Reduce Your Packaging’s Carbon Footprint 

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There are a lot of different ways that your packaging can help others. But what about the world? is there anything you can do to make a difference? 

One way is your packaging, specifically your inks and printing. Think about it: a lot of the printing that you have isn’t sustainable, and in some cases, turns the packaging that you have into a single-use packaging. Some recycling centers won’t even take the packaging if it’s got an ink that’s petrol based on it. 

So yes, you should look at the printing you are doing. While it might not seem like much, it does impact the overall eco friendliness of the items at hand. 

The Rise of Sustainable Inks 

The first and biggest change to your packaging is the inks that you use.

Think about it, do you use an ink that’s water or soy-based?  Or do you use something that’s petrol based? If the answer is the latter, there’s a problem with your packaging, and it’s time for you to properly start taking care of this.

Water-based inks come off with water and are very sustainable. The one downside is that they may not be as vibrant, but if you’re shipping out tons of items, it works well.

Another one is soy or cornstarch-based inks.   With so many unique ways to utilize these types of inks, they are a viable alternative to those harmful packaging items that emit a ton of toxins and harmful emissions. 

Think about it, when you give sustainable inks, you’re giving the people who buy from you something different, and something that will last a long time. 

Your Printing Plays a Part 

While a lot of traditional printing methods might seem like a good option, they do come with the price of not being as eco friendly as they should be.

If you don’t realize this, look at the current impacts and energy of litho printing. While it does look good, the problems this results in and the impact of the environment also play a huge part in the way things go.

If you’re wasting too much energy, and want to reduce this, you can use digital printing. It’s great for long runs too, because it goes out fast, and also looks great. Printing has come a long way, so you don’t have to worry about it looking washed out or bland either. 

The benefits and Challenges 

With this type of printing, you ultimately reduce the carbon footprint that you have.   This carbon footprint is constantly growing, and results in climate change, and also issues with the way sustainability is measured.   Well, when you reduce this, you’re doing your part in taking care of the planet, something that does pay off in the long haul.

And the best part of this is that you don’t have to worry about the designs being compromised. You can still have some high-quality printing designs without it being messed up through different means. In fact, a lot of companies now rely on digital printing methods because of how easy it is to get some high-quality printing in a single run.

Now, with these sustainability measures, you do need to factor in the costs and performance. The inks, as we mentioned, might not be as vibrant. Combined with digital printing, it may affect the overall look of this. When you balance the performance and costs with overall sustainability, you will be able to give a more eco-friendly and renewable resource, one that will definitely play a long-term role in the success of the company. 

Subscription Box Packaging that Shines 

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When you’re putting together subscription boxes, the outside is just as important as what’s inside? If you want to get more people to buy your monthly boxes, then you want to make sure that this is on point. 

How’s this done? Through ensuring that the unboxing experience is what people want. 

Having the best unboxing experience and subscription boxes that look good are a way to ensure that you get better customer retention, and from this, you design stuff that gets customers ready to drop the money and be a loyal fan. 

The elements of subscription Boxes 

There are a few elements of subscription boxes that are worth looking at.

The first of course, is to put together a box that is easy for a person to open. You don’t want it to be something that requires scissors or other tools, because a lot of these people will open these up on camera or live for their audience. 

When you design the outer façade, always have the logo, and ideally some colors to it. make sure that, when the customer gets the box they know it’s you. The Pushed subscription box is a great example of this because their boxes are designed with the cat in mind, so customers will know immediately that it’s from the company.

With the interior, you want to make sure that there is a good balance between product protection and also the aesthetics.   Have the items nearly inside, with some tissue paper there in order to neatly cradle the items. Foam inserts might be used for more fragile products, in order to keep everything neatly housed.

As for the items inside, make sure that they are wrapped so that they can be neatly opened and experienced. This, of course, is simple, as it just requires you to properly unbox the items and really craft an experience that you will enjoy.

The other thing to consider as well is the freebies that come along with this. free gifts of varying sorts are a great addition to the items that are inside, and can really improve the overall state of your items. Definitely make sure that you have this, because if you have something that’s an incentive for this, people will want to buy it. 

The benefits of This 

With subscription box packaging, you will be able to enhance the customer satisfaction that’s there. people will know that you take care of the packaging and are trying to give the ultimate in terms of product types. 

It also bolsters customer loyalty. When they get something that does seem to have care and thought put into it, people will love it. they see the attention to detail that you give this, and they will enjoy the experience.

However, it does pose some challenges. The biggest one is costs. The solution to that is digital printing for the boxes, as there will be large distributions and limited runs.

You also may have issues with the branding and such. some companies might have the money to offer a high-level branding experience. Others might be a different story. Overall, you should look at the current branding elements that you offer and ensure that the premium experience is in place.

With a lot of unboxing experiences, people talk about what’s inside, and the contents. To have a good subscription box packaging you need to do this, and net the results from there, including the ultimate benefit of having more customers that are ready to help you wherever you need it, and will support the new products too.