The holiday season is a time for joy and cheer, and you should let your packaging reflect this as well. Holiday packaging is fun for consumers, not just Christmas, but Halloween, Easter, the fourth of July, and other holidays too.
There are some fun trends that come along with this. Here, we’ll go over the different types of holiday trends for markets, and the expectations you as a consumer have to think about.
The Elements of Festive Packaging
There’s some fun elements of festive packaging worth looking at, and something that you’ll definitely enjoy.
The first are of course, the design elements that come along with this. there are colors, such as reds and greens for Christmas packaging.
Themes are another common one. Lots of holiday packaging may use Christmas trees and lights. Some may use Santa, or snowflakes. It’s usually reflective of some of the common themes of the season.
The third thing is specialized graphics. While not every company may use holiday types of packaging, they might offer special colors and themes, or even a unique foil stamping that can really shine.
Some other retailers get even more adventurous, and that’s of course, the limited edition and collectable packaging. This packaging is only around for a bit and can really make a gift shine. Some people even enjoy holding onto this collectable packaging, inciting all of them to really get into the holiday spirit.
Benefits of holiday Packaging
Some brands might wonder if they can get on holiday packaging. The answer is yes. Holiday packaging is one of the premier ways to boost your sales, making you look even better. There’s also the other benefit that customers enjoy as well, and that’s as well the unique styles. Customers will engage with more of the holiday packaging, especially when compared to the non-holiday types of packaging. They’ll feel more inclined to invest in your business, and it looks even better.
Holiday packaging also generates excitement and can reel in customers that have long stopped engaging with a business, and reels them back in.
Challenges of holiday Packaging
Holiday packaging however has some big challenges that come along with this, which are worth mentioning.
The first thing is that they can be costly. With limited runs like this, customers might not want this type of packaging all year round. You have to make special orders, and that can be quite the costs for some businesses. Bear this in mind, because you can’t use holiday wrapping all year round, and if you’re offering collectable packaging, you’re going to have a lot of excess stock if it doesn’t sell.
The second problem is the production timeline. This can definitely be a bit of a troublesome thing to get set up. you may think you ordered this on time, but then you’re scrambling weeks before the day of release, and then you’re starting to look for ways to make up for this issue.
It can be quite annoying to chase up producers, so the best way to prevent this from being a major problem is to try and focus on the production times and finding a supplier that caters to your lead times. do this, and you won’t have issues.
Overall, building the best holiday packaging that you can is an exciting experience. You’ll love the results and by the end of this, you’ll be glad you did it. It helps bring in more people, offering a more fun and exciting experience for everyone, and creating a magical packaging experience that will be talked about for years to come.