Tag Archives: eco-friendly packaging

Why Does Packaging Matter 

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Packaging is the first and initial impression that customers will get whenever they browse the items you provide. 

Some mention that you shouldn’t judge books by their covers. But the right cover does boost the sales. The right, suitable types of packaging will craft the same overall effect. 

Here, we’ll go over the different reasons as to why you should make packaging a big priority. 

Overall Protection 

When customers get products, they check to make sure they haven’t been tarnished, spoiled, or further damaged. If they find that the product is ruined when they get this, it creates a negative impression one has on their business. This leads to poor feedback, and customers leaving. 

You should make sure that you get packaging that’s top quality, in order to protect these products and prevention of further damage. The materials that are chosen to need to be robust so that breakage, spills, and further product damage doesn’t occur. 

For instance, if you were to ship out items that were fragile, a corrugated box is the best secondary packaging. 

Corrugated material is strong enough for resistance of crushing, and prevention of this from further breaking, which is why a lot of people will keep this in mind when they’re choosing the packaging materials that they want to have. 

Safety of Products 

Health along with safety are very important for topical and edible products. Cosmetics, along with food companies, need to go to better lengths in order to ensure that the product is viable, and safe too. Contaminated and spoiled products lead to bad reviews. 

In order to craft products that are safe, you need good materials for packaging that do prevent the products from being further contaminated.  A lot of packaging, especially in the world of cosmetics, do need some air-sealed types of pumps. They ensure that the active types of ingredients aren’t exposed, and thus, from there ruined for people. 

Better Marketing 

It’s also good to have good packaging because of the marketing that comes with this.

Remember, if your product packaging doesn’t wow the person, they’re not going to desire it.  Product packaging is a vital tool for marketing. 

Pay special types of attention to the product. From containers to shipping boxes, to even labels, they’re important for supplies.  This is why, when this is in place, customers get impressed by the quality, and the service that’s used to get this order in place. Customized packaging is vital, as it lets you establish proper branding and image. That in turn will help with appealing directly to the customer base that’s there. 

Better Accessibility 

The decisions that are there when someone selects and designs packaging does impact the experience of a customer. 

A customer won’t be happy if the lids, bags and boxes aren’t easy to open up. Make sure that the packaging is integral to the maintenance of different products that are inside. 

Being Sustainable 

Finally, you want to make sure that you have customized packaging because it is the more sustainable option when compared to others. 

This type of packaging does provide a more competitive edge compared to others in the same industry. Using stretch wrap, packaging peanuts, and bubble wrap will create waste, and a lot of customers do pay mind to this. they don’t want it, and if you want to keep customers nice and happy, then you should always make sure that you also focus on the sustainability options. 

Now that you know the reasons why, you should start looking at your packaging today to highlight the branding and provide the best experience you can. 

Why Choose Eco Friendly Packaging 

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Eco friendly types of packaging are those that can be recycled or reused easily, and generally are better for the world around you. It utilized renewable energy, and in many cases, they use recycled or renewable materials as much as they can. Also known by many as “green” packaging, or even sustainable packaging, they have a few names, all of which are important to the environment.

As more brands and businesses start to look at being sustainable, the one area they turn to, tis their packaging. It’s important to look at eco-friendly packaging, and here, we’ll go over exactly what that is. 

More biodegradable 

Greener types of packaging are also better for biodegradable options. It’s also better for shipping. The materials that are there are recyclable, and biodegradable, so they have a better impact on the environment compared to others. 

Easier to Transfer 

Another cool thing is that they’re usually easier to transfer. The eco-friendly types of packaging, and their derivatives, tend to be better on meeting the labels.  You’ll be able to find more packaging items than ever before and will suit these needs, which is why a lot of people are choosing to go with it. 

Better Brand Image 

Another reason why a lot of people are also choosing eco friendly packaging, is that it’s better on your brand image. A lot of companies want to be seen as environmentally friendly. however, in order to get that way of regard, they need to work for it.

Make sure that you let customers know about your sustainable packaging, in the way that not only do you pay attention to the planet, but also are responsible when it comes to making decisions to boost the company’s needs, and to provide a better, more sustainable type of direction. This might involve changing the supply chain in a few cases, however the overall impact of this can be much better.

One thing that a lot of companies do is that they will communicate on their branding that they are sustainable, and from there, you’ll be able to be viewed as sustainable, and better for the environment in the long run, so it’s good to do.

In a world where this is becoming more important than ever before, for a lot for companies, sustainability can make or break you, so make sure that you make it, and don’t let it ruin you.

Less of a carbon footprint 

Finally, let’s talk about your carbon footprint. The carbon footprint is basically the relationship of your actions and the protection of the world around you. The footprint does have some implications, especially in food production and manufacturing. 

Even the tiniest of changes make the world a difference and do make things better for you. Not to mention, it’s a lot more sustainable to manufacture these goods, and in a lot of cases, you’re actually profiting by changing our process and being more sustainable.  This can be a great way for a lot of people to really improve the ability that they have to make a difference. Many also mention that the profit margins grow as a result of this, and it’s something that can be used. 

In general, being sustainable isn’t just a suggestion these days, but something that you have to do in order to save your grand image.

If you haven’t taken the time to work on trying to be sustainable, then it’s time to do so! Start today, and see for yourself the impact of being sustainable, and the actions you take along with their results. 

Ethical Packaging for Product Packaging Design 

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When you’re looking to create packaging, one thing that’s become popular is ethical packaging. These are shared principals that people have for the design, production, and finally the use of packaging.

This was created during the Ipack-Ima of 2014, where it became an initiative and unique means for people to become more aware of the packaging and its impact. 

Becoming aware of the popularity of packaging as a tool of marketing along with communication has now started to take hold and is spreading further and further. The average consumer actually comes into contact in many cases with 8000 various packaging throughout the year. 

The charter for ethical packaging was created as a tool for commitment, and also reflection, for the designers, the producers of the packaging, and finally, the users too.  It shows the ideal contract that should be there, in order to share the ideal principles of this. 

Here, we’ll go over the current ethical product packaging aspects. 

First, you want to make sure that the packaging is responsible.  This reflects the entirety of the community, so people need to be responsible, and know this principle that they’re designing on the packaging. 

Then, you want it to be balanced. Don’t use excess, but also make sure that it contains the items in order to transport it.  don’t exaggerate this promise that was made directly to consumers by now having too much information which distracts these buyers. 

You want packaging that’s safe, providing the information with traceability, along with the exact production means. It also will encourage not only hygiene, but also this protection during the transportation process, and the rest of the lifecycle of the product.

You want to make sure that it’s accessible, simple for a person to understand, regardless of the knowledge, and the skills of users. This packaging does guarantee the product to people, even those that are weak to the subjects, and also regardless of the sensory capabilities of the person. It must be intuitive, and also simple for people, and promote product consumption.

The packaging needs to be transparent, in a way that it communicates in a direct, sincere, and understandable manner. Make sure that you don’t deceive the customers and buyers, to build a relationship that’s lasting. 

Packaging must also be informative, in a way where it tells all of the necessary information. Packaging needs to discuss the nutritional aspects and values, preparing the food, and also how to store products. 

Packaging must also be contemporary in a way where it contributes to the creation of society.  You want to show off the models, the nutrition, and also different aspects. Make sure to keep any stereotypes away.

Packaging does need to be fast-forward too, and constantly innovative and changing.

Packaging also needs to be educational, in that they provide tools for people to use in their everyday life.  You should provide a means to educate users and also recognize and prioritize anything that’s needed.  Also, tell them how to dispose of the product too. 

Finally, you want the product to be sustainable, in that it’s designed, created, and then transported in a sustainable way, and also with clean energy.  You want to create eco-friendly packaging with the smallest amounts of energy and resources possible.

Everyone needs to use this, and you should make sure that you make every single product as ethical as they can be, and from there, reflect the creation of all of the products that are there, to create the ideal types of product packaging that are out there for you to use. 

Ways to Let others Know about Eco Friendly Packaging 

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If you put a lot of effort into the brands that you have, along with the products and packaging, you may also be working on sustainability, aligning the brand to the values. However, what also is important is that you make sure that you let people know about this. Letting others know about the core of your brand, the urge for sustainability, is vital, as it can help with ensuring that everything is implemented properly. 

Why Let Others Know? 

This is super simple. About 80% of consumers value sustainability, with more even mentioning they’ll pay a premium for eco-friendly brands. This is a market that you want to capture, and also educate with others. Being sustainable lets customs know about the changes that you’re making and the urge to go green. It also further promotes trust and builds your customer base. 

Plus, it boosts the reviews, the word of mouth, and other social media aspects that come with this, and also grows the clientele and the brand. If you’re ready to go eco-friendly, here are a few ways to let people know that you’re giving out eco-friendly packaging. 

Print It 

This is one of the simplest ways, and one of the best ways to let people know straight up that you’re eco friendly. 

If you show the recycle symbol for example, and let people know that the stuff is recyclable, I do indirectly tell people that you care about the state of the planet, and that you wanted to remind them of the responsibility that comes with being an eco-citizen too. It’s also good for a lot of people to ensure that you put the brand in a positive light to align with the sustainability that’s there. 

What else can you add 

Well, why not: 

  • QR codes that link to the page talking about sustainability 
  • Printing messages to give instructions on how to toss 
  • Mention that the inks are soy based or other plant-based items. 

Join Green Initiatives 

Another cool thing that you can do is let other people know that you’re joining the green initiative. 

If you let people know that when they order from you, you’re giving back by planting trees, it gets people excited and shows how you’re giving back to others. 

There are tons of these means to practice sustainability that’s out there, and it lets you also get more trees out in the wild. 

Plus, the cool thing about this is that it pays off down the line, as you can work with other companies, who will inevitably also give you incentives too. 

Make it Stand Out on the Site 

Did you know that the storefront isn’t the only location to let people know that you’re living the sustainability life? 

The website is one of the best ways to do this. 

Anyone who buys from you or knows about the brand that you’re putting together is going to visit here, and you can include this on social media, or the website. 

You want to let other people know immediately that sustainability is what the brand is. 

You should incorporate this directly onto the homepage too, and let people know about the different strides you’re making towards sustainability. 

Obviously, you don’t have to get super in the faces of customers when you’re trying to push for sustainability, but these different means will help you stand out as a company, and you can, through the use of these, build a company that’s sustainable, and people will know that it is when they order from you.