Tag Archives: PackagingDesign

How Color Psychology in Packaging Supplies Influences the Customer Perceptions 

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The colors that you bring into your items do impact the brand, along with their recognition and understanding of such items.   For some customers, three colors that are in place mean a lot, and it can make or break many sales.

Some customers like the packaging more when colors are involved, for they show the person who is buying it just what types of energy the packaging might have. 

Here, we’ll go over what it is, and how companies are using color psychology within packaging to influence, from the warehouse to the consumer overall. 

The Use in Retail Packaging 

Color manipulation is used in a lot of different ways.

When choosing boxes for example, you might choose one that’s got a certain color to it.   That’s because it might excite the customers. For example, green for something that’s sustainable, or purple for luxury.

Tape is the same way. boring old scotch tape might work for a generic shipment, but companies looking to take this to the next level will use a color that best fits them.

The same goes for the filler. You want to choose a filler, such as tissue paper, that complements the box. Otherwise, it might look jarring.

Again, all of these are used strategically, even labels, which in turn will come together to offer a better, more intuitive form of packaging for you, and for the customers. 

Popular color trends 

These days, trends are all that matter. Eeco tones are good for those packaging incentives that offer sustainability.

Another one is metallics, because they show off the luxury, or high-end aspects of things. 

Finally, there is also neon, or brighter colors, which can signify urgency, and get customers to make decisions regarding their packaging.

The benefits of Such Packaging 

Color psychology is wonderful for improving branding and other opportunities. By enhancing your branding, you build a better, stronger name for yourself that really stands out.

It also supports the marketing goals that are there. Sometimes, you have to offer a unique incentive and perspective for such marketing efforts, which is why color psychology is the way to go, since it gives these customers something unique. 

Finally, it improves the unboxing that’s done.   You want to consider this, because a lot of brands thrive on unboxing, so when you do this, it will get them to show it off, and share with others. 

Again, all of these come together, in order to support and build an even better, more exciting packaging experience. 

Design Insights 

The best thing for you to do if you are looking to offer this, is to align your packaging color with the product category and target audience. Again, if your audience is high-end customers, then you will want to try to use blues, purples, or more sleek, neutral colors. If your audience is more eco friendly types, greens and browns, along with earth tones might be good, for it showcases sustainability. If the audience is children, you might want to use bright, whimsical colors that complement each other. all of these can be used interchangeably.   Adding some more neutral accents might also be good so that it’s not super overwhelming for everyone that’s there. 

Color matters so much to you as a brand, and to your customers. Doing this can influence a lot, and there’s a lot of fun ways not only for your packaging to stand out and really shine, but to also wow the customers you’re looking to really showcase to, and enhance in their own ways a focus that might be useful.

Culture and Packaging designs 

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Did you know that there’s a lot of different ways packaging can influence the world, not just with the designs? There’s actually different planning that goes into this, and even colors can evoke feelings. 

In cultures, you need to know the ramifications of using similar designs in many places. Some countries love that, others don’t. 

But, if you’re looking to modify the packaging, here’s how you can appeal to various cultures. 

Go multi-lingual 

While English is the official language for businesses, not everyone does. A little over the quarter of the world does in fact, especially including those as a second language. If you’re going to send the product to various countries, you’ll need to make sure you use the right sort of packaging language to convey what’s in there. 

Audience appeal 

If you’re someone who has ever traveled out of the country, you’ve probably noticed that difference between the supermarkets in the US, UK, and other places. 

Japan is very vibrant and bright with the packaging and encourages cartoons and drawings. 

Swiss types of packaging are more understated, subtle, and more plain colors, bolder writing, and being minimalist. In the UK, the luxury products are in black block bags, but in China, you don’t use black because it means death.

You might think using a certain color or way of showing something will help to stand out, and people will like it, but it actually might tank your sales. You need to make sure that the packaging does reflect the culture, and the appeal to products to look desirable from the get-go. 

The Green Factor 

You also need to focus on going green. These days, there’s a big increase in being eco friendly, creating a large culture of so-called “eco-warriors” who will only get products that are sourced and responsibly packaged. Some are also starting to ban products that don’t do this, embracing eco friendliness and sustainability as well. 

With so many different types of environmentally friendly types of packaging, such as biodegradable items, recycled and recyclable items, and even natural materials such as bamboo, if you know that it’s a big part to be eco friendly, you’ll want to make sure that you invest in it, to stand apart from the other people in this culture. 

Innovative levels of Packaging 

Packaging is a necessity for some of these items, but if you can think of how to make it useful and innovative, it will increase the sales by a lot. 

Come up with designs that are like something nobody else on the market might do to grab the attention. Don’t be afraid to tap into what cultures are like too.   Maybe you’ve got a new, unique idea that works for Japanese cultures. This could be practical, and there are more uses now that the packaging and function is spent. 

On occasion, you might find some standard packaging that’s innovative without even realizing it. 

For example, Neerlandia found that powdered milk worked in Africa. But they found that they needed to use the boxes as well, especially since the milk boxes were great for repurposing. 

Localization 

Finally, if you have certain quips or even little things you want to put on the package, don’t be afraid to also consider the localization that’s there too. A lot of global brands don’t realize that they might need to localize and adapt the packaging to cultures. 

The solution at that point is to do some research, and figure out the preferences, then do the design based on that. over time, you’ll find that it does work, improving the success and conversion rates of your packaging.