Tag Archives: packing

Flow Wrappers or Over wrappers 

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If you find yourself debating between flow wrapping or overwrapping, you’re not alone. There was a lot less options, especially when it wsa just polypropylene, cellophane, or other flexible packaging. It was something that was always…so simple. yet now, there are different flow wrapping to try, and you may not be sure what to do. 

We’ve compiled a means for you to look at all of the different ways of looking at it, and also, how you can decide whether you want to get flow wrappers, over wrappers, and also help you make the ideal decision that’s possible. 

Flow Wrapping 

Flow wrapping seems intimidating, simply because it’s complicated, requires specific equipment, and it may not work for you. But it’s a very straightforward process, and it’s something that’s properly wrangled as well. With this, you have to just do three little tasks: 

  • Fill a bag with the items 
  • Seal it 
  • Send it out 

The packaging does offer consistency and protection, with good aesthetics as well. Flow wrapping oftentimes usually has polypropylene packaging which comes with this. This is oftentimes used for affiliate marketing, samples of product, coupons, different mailers, ice cream bars, candy, ice pops, baked goods, and small industrial items or medical devices. 

The devices that are there come in various horizontal forms, seal and fill units, and different variants, and some also believe that they do offer servo motors as well. This also is something that may best fit the needs, depending on the product that’s there and the volume of what’s needed. 

Overwrapping 

This is a bit more dynamic, as it can be a wrap cylinder that works with containers and cubic products, including boxes. This is used for wrapping different bundles, collation, and other aspects of this. It’s something that’s wrapped as they go down the conveyer belts that are there. They utilize cellophane and other kinds of films. The applications of this include boxed options including health and beauty items, produce, and tobacco. Overwraps also fit inside luxury packaging, and cosmetics too. This is something that’s largely dictated by different products, and also the volume of the items that’ll be repackaged. 

What’s Best for you? 

If you’re looking to figure out which one is best for you, the best way to figure this out is to answer some questions. If you’re going to pack tobacco products, then you’ll want to go with an overwrapped. For candy, then a flow wrapper is best for the needs. 

If it’s produce, then you want to get an overwrapper to help with this one. If it’s magazines or something tha’ts made of paper, then a flow wrapper will offer your best needs. Finally, if boxes are the name of the game, and you want to fully wrap those, then yes, you can use an overwrapper to offer the best machinery that’s possible for your needs, offering a truly amazing, remarkable experience that you won’t be able to get enough of. 

For a lot of people, getting overwrapping is a great way to boost your machinery, and also help you to get the best results that you can out of this. 

If you need something new to help you get your wrapping to the level that you want, you’ll definitely want to make sure that you talk to a packaging facility, and to make sure that, if you’re someone who is dealing with that, that you figure out what’s best for your needs, and from there, choose the packaging that’s right for you, and to help you get the results you want with your packaging. 

How you can Make Custom Box Designs to Stand out 

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The first impression matters, especially for online retailers to customers.  The packaging, even just a meager cardboard box, does impact the products you offer.When you get a box and design it, you’re able to fully control the process to get the best first impression forward. 

The Process 

If you’re not used to using professional designers, don’t fret.  We offer tons of different ways to create the best customized boxes that represent the products at hand. When you bring ideas to custom box retailers, they handle the rest of this. The design usually involves looking at the following: 

  • The budget.  You can save a lot of money if you use a budget. An early budget also talks about the boxes that you can use and make 
  • The needs that you have. if you have specific products or seasonal items, or maybe you’re looking to make this work in your own unique way, you can eye the different ways a box really shines. This can vary how products are purchased, the size, and also what customers would like to see from you. 
  • The brainstorming process. You can do a lot with the box that you have and you can even consider some of the graphics that you want to include on there. You can also factor in the colors that are appealing to the consumers, what text you want, what you want the interior and the exterior to look like, and so much more.  with a custom box designer, they walk you through the exact process. 
  • Getting what you need for this. Finally, when it’s time, they can get you everything that you need. For you to use custom boxes, you’ll want a logo vector of what’s on the box, the dimensions which are exact, any texts and fonts, and any other specific colors you’d like to have on there. For a lot of people, this step is essential, since once you have all of these, you can get exactly what you need

Why Custom Boxes 

While custom boxes do cost a bit more and you can theoretically also get some brown boxes, there’s a ton of benefits to customized boxes compared to just using plain old boxes. They include the following: 

  • Offer real customer experiences 
  • Are eye-catching 
  • Help products stand out 
  • Help with branding 
  • Offer a lot more incentives such as maybe discounts and other pertinent information
  • Offers an attractive viewpoint that really makes you market the materials that you want, so you can keep customers coming back again and again 
  • Offers you a chance to encourage your customers to unbox and then post on social media, which is basically free publicity. 
  • Makes the product way more attractive 
  • Makes the person who gets this feel like they’re getting a gift 

When customers get a custom box, they’re getting the full experience. From the photos to the test to the images on the exterior, to even what’s on the interior, the whole goal is to offer a lot of excitement to customers about the product at hand. It also lets you do more marketing and branding, and this s something that, once you’ve managed to unbox it, the product is then more desirable and memorable as well, especially for people who are new customers. 

Custom boxes change the game, so if you’re not using this already, you should definitely do so.  if you’re looking to give the premier experience to customers, then go custom. Get some great designs off from the springboard and from the design phase to box. 

How to Take Great Product Photos for Your Packaging 

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Product photos are so necessary for getting consumers to actually buy the items that you want them to buy. Some consumers do not forgive if the product photos look bad. But there are great ways for you to take the photos that you want, and you don’t even need to spend hundreds to get the product photos right.  Here, we’ll go over how to get the right photos for your brands even if you don’t have a huge budget. 

Look for good Inspiration 

Look at the competitors that you have to find the right kinds of photos to try. You don’t want to steal this, but if you’re curious about where to begin with this, you can look at what they do, and review this until you’re able to create something that does capture your vibe, but also isn’t directly copying them. 

Get a lightbox 

This is one of the best ways to make your photos look professional and look enough to be put on websites. You want a lightbox since this lets you light the item correctly, get rid of any shadows that might be there, and also you will have much more professional photos as a result. 

To make this, you can just get a box, put it on the side, and have it stand in a way so it’s double the size of the item, and gives you room for the camera.  You want to tape the bottom part of this, cut up the top flaps, and then cut out squares on every single side of this. You want to make sure you leave a couple inches around each part of the square in order to keep the box structure intact, and then put the white paper onto the outside so the openings get covered. 

If you don’t want to build this, then get one of those lightbox tents that are availible on the web, or from a camera store. This is pretty easy to use, and it’s sometimes better especially if you’re not sure  how to make this correctly.You want to make sure that the box has desk or flood lights going into there. Put the product into the box itself, put the lighting on, and take pictures. You can also make platforms by putting a smaller box and some cloth or white paper on it, and then put the product over this, especially within the light box.  Mess around with the positions and angles, and make sure to take a few dozen shots to work with a few types of angles and such. 

Get the correct Camera 

If you’re looking to get good product photos, you’re going to want a camera for this. But how much you’re willing to put into this is something that’s ultimately your call.  Sometimes high-quality photos are better taken with something that’s a bit cheaper.  You can still achieve this, but if you’re going for more action-type shots, you want to get something that can handle the movement blur. 

A good DSLR is actually not that expensive these days, and you will notice that there is a huge quality jump between this and a phone camera. However, if you do have steady hands and a good camera phone, then you might want to consider this, but if you’re looking to really make the photos shine, get something professional. 

Finally, you want to make sure that you edit the images. It doesn’t have to be the fanciest photoshop ever, but it should be something that works well and gives you good lighting.