With the world of packaging there are many new updates. One of them is IoT or the internet of things, which is revolutionary and connects the physical and digital worlds.
At the base, IoT is basically the connection of devices that allow you to communicate the data that you have without a human intervening. It’s like a web, based digitally in the computer and smartphone, with both every day and technological items that can be implemented to safeguard and protect various items.
Why it’s Great for Packaging
These days, it’s a game-changer for a lot of companies. packaging isn’t just a shell for customers to interact with, but instead it’s a participant in the journey that the product goes from manufacturing to the hands of the customer. IoT types of packaging introduce new intelligence that was once thought to only be in science fiction.
It’s easier to track than ever before, and with the presence of RFID tags, you’re getting real-time tracking data that’s invaluable for supply chains all around.
Think about how the current supply chain is, and how products get handled. With IoT, you’ll be able to find the issues that are relating to theft, delays, even damages, and getting rid of them as you go along.
Types of IoT Packaging
There’s a few types of unique IoT packaging ideas that industries can take advantage of.
The first is smart inventory management, which is a view of the inventory that’s used in real time. A lot of smart containers and shelves have different monitors that work with stock levels, and they can reorder the items as soon as they need it, and reduce the instances of overstock or stock outs from going on.
Quality assurance is another. This ensures that the products get transported and stored to the right environments, preventing spoilage and various damages, but also makes sure that the customers and the quality of life products they’re getting are worth it.
There’s also interactive IoT packaging, which is where the packaging literally communicates with the customers.
NFC tags and QR codes for example offer customers more product information, and help contribute to more interactive experiences of all kinds.
This encourages not just promotions, but also gets customers to engage with the product, offering new ways for you to get marketing, along with brand loyalty in place.
What the Future Holds
The cool thing about this type of packaging is that the benefits are really just the evolution. IoT is being used right now for smarter packaging practices, reducing the waste of materials, and improving the recycling efforts that are there. this all aligns with the emphasis on the environmental considerations and consciousness that comes along with this.
It also will enhance the consumer experience, and the way that consumers natively interact with their products. Internalized and personalized packaging, and even experiences that are immersive, the sky’s the limit on what you can do with this.
A lot of brands build stronger connections through providing more unique and technology-focused types of experiences that you can enjoy.
It is also the supply chain revolution that will allow for better management of these industries. Tracking, analytics, and even autonomous systems properly streamline these operations, and reduce the inefficiencies and create a more responsive and resilient type of supply chain that you’ll definitely love.
So yes, IoT is the future, and it’s what will bring you the new wave of changes to your product packaging, enhancing not just the future of what’s there, but also as well, the unique opportunities that will come about as a result of this, making it even more magical than before.