Tag Archives: Smart Packaging

Brilliant Cannabis Packaging 

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With cannabis becoming even more of a popular commodity in a lot of places, including some locations in Europe, more companies are looking at different ways they can package their cannabis.

So far, a lot of people accept certain kinds of cannabis, especially light cannabis that’s got a low amount of THC to this, so you won’t get high.  Light cannabis has created more turnover, and it’s one that does really highlight the packaging of cannabis, and the designs of such too.

The legalization of cannabis in a lot of places has caused the resurgence of hemp shops and cannabis light locations. You can buy these either online or in store, and you can even sell different articles that contain hemp or are made with this. from cookies to infusions and the like, you can buy all of these, many of which have created a resounding success. That means, for this reason alone, a lot of places have started to use customized cannabis packaging to make the brand really recognizable. 

Cannabis Advertising and Packaging 

A lot of cannabis products and hemp-based ones are creating what’s called the green gold rush.  This is something that’s important, because it’s vital to ensure that they do stand out from the rest of the crowd and get the largest number of different customers. 

This is something that has the goal of launching products, promotion and the like. An attractive and effective way to advertise the products and the brand will increase different changes of getting a larger range of different customers.  The packaging is one of the best ways to accomplish this. 

A lot of times, having designs that are memorable and great in terms of light cannabis packaging are a wonderful way to be remembered in a lot of cases.  Attention to various details such as those shown from different boxes highlights the passion and the care that the brand will put in the product creation, adding more value to the shopping experiences that customers have. 

You want to make sure that you also focus on the graphics too. Remarkable graphics are a great way to improve this, and together with structural designs, they can create truly worthwhile, beautiful, and exciting packaging that offers the best experience that you can have. 

Some of these packaging are made similar to even cigarettes and other small snack food containers. The main goal with this is to create something that does stand out, and also sells the product.

Many companies will flock towards brighter graphics for their products, especially when they’re trying to attract the attention of those interested. Some might even look at trying to add unique custom designs to their product packaging, such as maybe adding some fun graphics and color schemes that are way different.

One thing that should always be kept in mind is that you also make sure you have the right product warnings that are on there. If you’re selling anything that contains larger amounts of THC, then you’ll want to make sure that the containers cannot be opened up by children. Most regulatory bodies will have that in place beforehand, so you won’t’ be able to sell it unless handled otherwise.

Overall, with the way cannabis has taken off, and the different aspects of cannabis that you can try out, there are centering things that you can do to improve your cannabis quality and experience. Consider doing this today when you’re looking to sell your cannabis products, and from there, try to make sure that you do keep all of this in place too. 

Packaging reduction for sustainability 

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Packaging is something that lots of people are looking to change. A lot of people are looking for a sustainable sort of plan, in order to reduce that environmental footprint. This can also aid with meeting the demands of the attentive customers which are there. It also can help with being eco friendly. Here, we’ll go over why this is important, and why it’s good for purchasing choices. 

The Manifesto 

This Wellness Manifesto pushed by Kellogg, is something that’s a focus on being sustainable, while also being socially responsible.  It’s something that also limits hunger within the world too.

There are now recyclable packages for pringles.  This is something that’s become a pilot project, but now works on a global level. 

By 2025, Kellogg plans to reduce all of their current packaging in order to make it either reusable, compostable, or recyclable. 

Their New Boxes 

One thing that they’ve also managed to do is reduce the packaging. They got creative designing this packaging in order to focus on the reduction, the reusing, and the recycling of said materials. Due to the reduction of the cardboard that’s used to package these cereals, and also shrinking the bag internally. This actually reduces the plastic and paper that’s used in the environment, and it releases hundreds of tons less of the plastic that’s there. 

From the design of the packaging viewpoint, the novelty of the band that’s at the top shows that it’s sustainable, especially in the packaging.  In that center part near the red Ka, there’s now a band that points out the supply of different vitamins, minerals, and other nutrients that are there too. 

The company has released a key statement on this here people do demand rightfully more from companies such as that. Everyone expects the food to be the same. They’re working to resonate the product a bit wider with the box contents. Their goal is to minimize that environmental impact, while also preserving and protecting the food in the best ways that they possibly can.

For many companies, this reduction doesn’t mean a lessening of the content that’s inside, but instead it reduces the amount of filler and packaging that’s being used. 

What This Means 

What this means for a lot of their packaging, is you’ll start to see them phase out the current boxes in favor of shorter, maybe a little bitter, and more eco friendly packaging. The plastic inserts that are inside are going to be changed, and many times, people will be able to get a more sustainable sort of box and bag.

The boxes, of course, are made from cardboard, which is being changed to a more recycled kind of product, which offers a better way for you to get the most that you can with this.

You want to make sure that, with this, you optimize the packaging to these different sizes. The spaces that are empty, too much packaging, and the usage of less items.  This is something that’s great too.

Most people do not want spaces that are empty, or having too much packaging, especially if the materials are not sustainable. This is because, when you do that, you’re going to create packaging that’s going to be a problem over time. What you need to do is to design a packaging that’s fitting for your needs. By creating prototypes that you can try out, and from there, seeing if this is right for you, you’ll be able to get top-level packaging for a great price,  and it’ll fit your packaging needs as well. 

Why You Need Packaging Customization 

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The customization of packaging, especially when it comes to digital printing and the cost effectiveness of packaging, we’re now seeing more and more than ever before. 

This isn’t just personalization that’s based on the personas for a few users. 

We’re looking more at the tailor made solutions for packaging to the customers, which speak to and engage the public at large. 

This is crazy because right now, with the changes that happened as a result of the COVID pandemic, we’re now seeing new and different means for customization.  Abaci shortbread cookies have changed their coloring to a pale blue that reminds us of scrubs. There is now a stethoscope that’s next to the cookie.

Barilla, which is responsible for launching emotional spots during the lockdown process, wants many professionals to embrace this, especially as the fight for this continues.

This new aspect has started to create a difference in the way that the relationships and lifestyle products are out there. There are now companies offering tailor made biscuits made for others, conveying a chance for you to send out the different cookies to others.  The romantic and beautiful graphics. Has created a unique means for you to build this.

There are also different companies offering cookie packages that allow the users to tweak this for every single occasion.  Mulino Bianco lets you create cookie packages that are embellished for Christmas graduations, and even birthdays. 

The practice sure isn’t new, but coca Cola, along with Nutella have also started to do something with this. Ferrero is another one that’s started to offer custom pictures of their choice that’s printed on the kinder bars that they send, creating an iconic and unique means to create a customized package.

Chiara Ferrgni also used her power within the realm of social media in order to immortalize Leone her son on the snacks, as this was one of his favorites. We don’t know whether or not Ferrero is doing this for everyone, but there are opportunities that are going to be seized with the usage of such. 

Milka chocolate also has a tray box that allows you to print the name of this over the front, offering a message that’s personalized, good for softening the hardest hearts out there. 

There are so many different ways to do this. The realm of package customization has started to change the way that people take care of things. With personalization, especially for large and limited runs, you can do this.

The personalization of these products provides the necessary means and solutions to get the most from this. along with flexibility, experience, and finally convenience, it offers a fun way for you to get everything you can.

By creating prototypes, and then creating buzz surrounding all of these campaigns, the result won’t take too long to get here.

With that said, the next thing you should do as a packaging manufacturer is to look at all of the different customized solutions. There are so many fun and unique means to do this, and a lot in which can change the game for a lot of people.

If you think you don’t need customized packaging, think again. There are now more ways than ever before for you to get the most out of this. For a lot of people, the onset of this type of packaging has changed the way that you’re able to boost this. through the usage of this customized packaging, you get the experience that you wish for, and the one that offers a lifetime of different benefits for you to utilize. 

Why Inclusive Packaging is a Must 

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A lot of companies are moving to inclusive packaging, which is one that’s less focused on specific traits that genders have, and more on some unisex options for design.

This is something that’s taken personal care products and other worlds by storm. You’re seeing it with slimming options, protein bars, and the like. In the past, these used to be a female focused product, but now, we have them for anyone really. 

There are some sociological reasons as to why people want this, and a lot of brands are acknowledging this.  This is why, before you make any changes on a superficial level to the packaging that you have, you should look at the different changes that you can incorporate there.

Trying to fool the customers by just adjusting a few colors is not a smart move, because they won’t react the way that you expect. 

Why Inclusive Packaging 

This is something that’s actually rewarding and great.

For decades, women made the majority of different purchases, so there is a tendency to create messages and images that are female focused. With more involvement by men in the decisions of purchasing, this has changed the paradigm.  Adapting to this is also good for positioning yourself in a way where you won’t’ lose the customers that you’ve managed to include. 

Simple, but powerful.

What does this look like for the most part? How can a brand make sure that their packaging this this mark?

Most experts do agree that it’s less about gender, but more on the visuals, and the messages that drive the purchase in order to create the ultimate success for this.

You usually have to look beyond subjectivity on the general neutral aspects. 

The best way to win over people with gender neutral packaging is going minimal. What that means is, have a lot of white space, limit the color usage, and also keep all of this simple. 

You want to also look at the hallmarks of your brand. This is good, because it takes it away from the characteristics of the people that might be buying it, and instead, you as a brand.

Having faithfulness or a palette that’s established while also showing off your personality, keeping gender and other delineations out of it, is a great approach.

A lot of times, you also want to avoid specific colors that are very gender focused. Pink for instance, might not be something that you wish to use, because pink is usually associated with females. If you’re trying to create a gender-friendly product solution, you’ve got to look past this.

The best way to ensure that your packaging is gender neutral is to work with a packaging expert to help you with this. this can change the identity that’s there. you can choose different ranges and even various models that come with this. you can from there, test and adjust this as needed to create the correct packaging that you need.

Once you’ve created the correct packaging for you to try out, you want to then also have it sent out to a test audience. This can be good for a lot of adjustments as needed. Your packaging may still be too focused on one gender over the other. This can tell you everything that you need to know.

Adjust the packaging as needed, and if you’re someone who sells personal care products, consider going to more gender neutral and inclusive packaging. That way, you can create a quality item that people love, without having to rely on specific colors and other delineations for the packaging needs. 

When to Redesign the Packaging for the Product 

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Part of a business that’s successful is determining when it’s time for you to make new changes, and also to improve on things. While there are tons of products and designs that do work well for the long haul, there are other things that do need to be changed as you start to modernize.

Keeping your brand fresh and easy to understand by customers is imperative, and you want to ensure that everything complies to the standards of the FDA and other entities. Here are some signs on when you should redesign the packages that are there.

The Sales Slow 

This is something that can be a sign that you need to fix things. The packaging might not be the problem, but if you haven’t done much in terms of changing the packaging, this is something you might want to look at.  It’s because people get bored with the same old, same old, and with the way times change, your sales may slow because of the packaging designs and interest. 

The product Changed 

If you have a product that you’re updating, you’ve got to change the packaging too. This is important for anything that doesn’t fit inside the packaging that it had before, so you’ll want to inform the customers about the new product.  These new changes might be what people want to see, in order to improve their lives, and bolster sales as well.

The Technology has changed 

If the technology has changed in the past, then it’s time for you to actually make some changes as well. 

This is something that businesses have to be mindful of. They don’t want to seem behind in their field, especially with the way others might be presenting themselves. Even if the design doesn’t seem necessary, with new technology, this offers new growth, which is better for everything.

The costs of Production are Rising 

This is another thing to be mindful of. Sometimes, the old way of doing things is not as effective as it was before. If you want to improve the speed of delivery, and boost the satisfaction of customers, you can redesign the packaging, make it good, and get people interested in this. 

Even if the design changes feel simple, this can change the way people view the brand, so it’s worth doing, especially if you want to stand out from the crowd, and save some money too. 

Your audience Has Become Larger 

Finally, you might have a good problem where you’ve got a larger audience. A lot of businesses grow, and they might outgrow their old audience. You may have new audiences too, so you’ve got to do something about this, and give them something that appeals to those needs that are there. 

This is important, because while you don’t want to get rid of the old audience, you’ll want to as well adjust this in order to make it so that they’re appealed to.  This is good too if you want to hit everyone in one fell swoop. 

How can you make your business packaging change to fit the needs of the business? One of the easiest ways is to add custom packaging, whether it be the boxes, the inside or even the other components such as tape and mailers. Being able to offer better packaging that fits the needs, including boxes that fit the size of the items, is vital. Being able to do this is not only good for the audiences who are looking to find new packaging, but for the businesses too who are looking to grow and increase their sales as well.