Tag Archives: Smart Packaging

When to Redesign the Packaging for the Product 

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Part of a business that’s successful is determining when it’s time for you to make new changes, and also to improve on things. While there are tons of products and designs that do work well for the long haul, there are other things that do need to be changed as you start to modernize.

Keeping your brand fresh and easy to understand by customers is imperative, and you want to ensure that everything complies to the standards of the FDA and other entities. Here are some signs on when you should redesign the packages that are there.

The Sales Slow 

This is something that can be a sign that you need to fix things. The packaging might not be the problem, but if you haven’t done much in terms of changing the packaging, this is something you might want to look at.  It’s because people get bored with the same old, same old, and with the way times change, your sales may slow because of the packaging designs and interest. 

The product Changed 

If you have a product that you’re updating, you’ve got to change the packaging too. This is important for anything that doesn’t fit inside the packaging that it had before, so you’ll want to inform the customers about the new product.  These new changes might be what people want to see, in order to improve their lives, and bolster sales as well.

The Technology has changed 

If the technology has changed in the past, then it’s time for you to actually make some changes as well. 

This is something that businesses have to be mindful of. They don’t want to seem behind in their field, especially with the way others might be presenting themselves. Even if the design doesn’t seem necessary, with new technology, this offers new growth, which is better for everything.

The costs of Production are Rising 

This is another thing to be mindful of. Sometimes, the old way of doing things is not as effective as it was before. If you want to improve the speed of delivery, and boost the satisfaction of customers, you can redesign the packaging, make it good, and get people interested in this. 

Even if the design changes feel simple, this can change the way people view the brand, so it’s worth doing, especially if you want to stand out from the crowd, and save some money too. 

Your audience Has Become Larger 

Finally, you might have a good problem where you’ve got a larger audience. A lot of businesses grow, and they might outgrow their old audience. You may have new audiences too, so you’ve got to do something about this, and give them something that appeals to those needs that are there. 

This is important, because while you don’t want to get rid of the old audience, you’ll want to as well adjust this in order to make it so that they’re appealed to.  This is good too if you want to hit everyone in one fell swoop. 

How can you make your business packaging change to fit the needs of the business? One of the easiest ways is to add custom packaging, whether it be the boxes, the inside or even the other components such as tape and mailers. Being able to offer better packaging that fits the needs, including boxes that fit the size of the items, is vital. Being able to do this is not only good for the audiences who are looking to find new packaging, but for the businesses too who are looking to grow and increase their sales as well. 

Custom Box Printing and Packaging: A Comprehensive Guide

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Custom box printing and packaging is an essential aspect of modern business, as it helps companies create a unique brand image and enhance customer experience. The packaging industry has seen a significant rise in recent years, with more businesses opting for custom printed boxes to differentiate themselves from the competition. This article will provide a comprehensive guide to custom box printing and packaging.

Benefits of Custom Box Printing and Packaging

Branding: Custom printed boxes provide an excellent opportunity to showcase a company’s brand image and create a lasting impression on customers. From logo design to the selection of colors, custom printed boxes allow businesses to express their brand’s personality and increase brand recognition.

Protection: Custom printed boxes not only enhance a product’s appearance but also provide protection during transportation and storage. This protection ensures that products reach customers in the same condition as when they left the factory.

Convenience: Custom printed boxes make it easier for companies to package and transport their products, reducing the need for additional packaging materials and making the process more efficient.

Eco-Friendliness: Custom printed boxes made from eco-friendly materials, such as recycled paper and biodegradable plastics, can help companies reduce their environmental impact and promote sustainability.

Types of Custom Box Printing and Packaging

Custom Corrugated Boxes: Corrugated boxes are widely used for shipping and storage and are made from three layers of paper, with a wavy layer in the middle. They provide excellent protection and are widely used in e-commerce and other industries.

Custom Folding Cartons: Folding cartons are a popular option for consumer goods, such as food and beauty products. They are lightweight and easily foldable, making them a cost-effective option for businesses.

Custom Rigid Boxes: Rigid boxes are a more premium option and are commonly used for high-end products, such as jewelry and luxury goods. They provide a higher level of protection and are more durable than other types of custom printed boxes.

Design Considerations for Custom Box Printing and Packaging

Branding: The design of custom printed boxes should reflect a company’s brand image and values. The logo and color scheme should be consistent with other brand materials, such as business cards and websites.

Functionality: The design of custom printed boxes should be functional, with consideration given to the size and shape of the product, as well as the materials used for packaging.

Sustainability: Companies should consider the environmental impact of their custom printed boxes and opt for eco-friendly materials, such as recycled paper and biodegradable plastics.

In conclusion, custom box printing and packaging provides businesses with a unique opportunity to showcase their brand image, protect their products, and improve their sustainability efforts. With a wide range of options available, businesses can choose the type of custom printed box that best suits their needs and create a positive customer experience.

How to Optimize the Smart Packaging That you have 

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If you’re someone who does use packaging a lot, you might not have the right strategies in place. Smart packaging is something that’s great for shifting the focus of your packaging to goods that are inbound. As more and more packaging becomes smart, you want to be able to tell stories that customers want to see when they get the package.

Smart packaging is something that provides more and more opportunities for product protection, and also is great for supply chain concerns too. What are some of the best ways to optimize this though? Read on to find out! 

What is It? 

Smart packaging is basically containers and the packaging SKUs that partner up with 3PL fulfillment options. They basically handle the packaging, the containers, and other technologies.

This usually is “smart” due to the tracking that’s there. The goods that are monitored will record the temperature and other readings throughout the moves, and then, they get uploaded, and you can ensure that everything’s at the ideal temperature, so that they don’t’ spoil.

A lot of modern packaging uses this, interacting with this to get the information together, synching this in order to view your alerts for different options, in the event that something goes awry.  The temperatures and other sensors oftentimes create warnings for those, especially if in the event the van is hot, humid, or even too cold, allowing you to protect the items being shipped, and avoiding the shrinkage during transit as well. 

Begin with the current packaging 

The best smart packaging strategy for you to use is to work with the current packaging and look at the costs and the needs of what you have for orders that are outbound. 

Every single package addition does increase the size and the weight. The smaller the items that you ship, the more likely you’ll want a sensor, a tag, or something that will help to ensure the proper speeds and costs.

Smart packaging offers a chance for the goods to arrive from point A to Point B in a safe manner, and you’ll be able to properly incorporate all of these and reduce the amount of filler and the like to use, in order to offer the best delivery.

There are usually not a ton of changes, and a lot of times, the containers that hold a ton of products and units can usually switch out these small and cheaper items in order to put the sensor in there. larger products are a bigger issue, and this can add a lot more to various orders. 

Sometimes, this makes this oversized, but it’s not a big deal. You just have to work with different and current strategies and try to make it optimized for the carriers to handle more weight.

Refresh This 

You should definitely try to refresh the packaging. Using sensors and other technology means that there will be better tools for this. You can look at what the different companies need in order to get the data, and how to get this out there. 

You might want to implement better Wi-Fi or add the RFID gate to where the loading dock is, in order to ensure the details are in place, and you can alert for signs.

You shouldn’t just have checklists and various data, you should also work on risk assessments, and then clear the paths, offering better support for resolving different issues, pulling out products, and maintaining the reputation that’s there. build a plan to implement these things and change your management strategy so that this is followed. For those sending out the smart packaging to their customers, make this super clear, and you can also build the ideal system. 

All about Smart Packaging 

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Packaging is changing a whole lot and with unboxing gaining so much popularity, the way that we package our times is definitely something that companies have started to fix. Fast-forward a few years, more and more companies have added other elements that are good not just for making the lives of customers better, but also boosting the brand value. 

Technology within packaging is becoming more and more popular, and smart packaging is something that’s already a billion-dollar industry but is looking to grow by 2025. If you’re looking to try smart packaging, then definitely consider this, and here, we’ll tell you how to utilize smart packaging. 

What Smart Packaging Is 

This is packaging that extends beyond just normal aesthetics, but also looks at functionality with the digital world. 

There are two types: active, and intelligent packaging. 

Active packaging is how you determine the life cycle, shelf life, and also the product quality, while it’s within the package. 

This includes shipping, storing, and the like. 

This is because technology actually controls the elements that may harm this, such as making sure that there is not too much moisture, they prevent oxidation, and also controlling the temperature of the location of the product to prevent food spoilage, or other product spoilage. 

Then we have intelligent packaging, which basically adds functions that are, well, intelligent, in order to enhance the values that the product has, and it makes the experience the consumer has all the more better. NFC tags that are on different products, or even barcodes that different users can use to find out more information are examples of this. 

Why Smart Packaging 

Why should you have smart packaging? Here, we’ll discuss a few of the benefits that smart packaging offers. 

First, it protects the products better. Active packaging of course, protects the products that you have, from the moment they leave the facility, till they get to the customers that you have. Smart packaging does protect them from moisture, other agents, and also light that’s harmful. Active packaging helps the product last a lot longer, make you a lot more trustworthy, and improves the product upkeep. 

It also saves you some costs. If you’re constantly spending time poring over the logistics that are there such as storage, and also the supply chain, and sales, you’ll be there for a long time. With this kind of packaging, you’ll be able to protect the packaging, and you won’t have to deal with the problem of the materials being too bulky, and the extra packaging gets eliminated, which makes this durable, lightweight, and easier for shipping and storage. 

It’s also a marketing tool. Smart packaging aids in the value of your product marketing, helping it to stand out, giving customers a selling point that does enhance this. It actually can improve the way people look at the packaging that’s there. 

Finally, it boosts your brand’s image. With more and more marketing, more and more recognition, and a better branding image, smart packaging is definitely something that shows off the investment, the confidence, and the quality that is there within the products. Most customers know this, and it can help make it better, and can also translate to loyal customers too. 

Packaging that’s intelligent is also very eco-friendly, making this more sustainable than before. Developing this does depend on what you’re selling, the product ingredients that’s there, the funds that are there, are all great starting points to help with brainstorming this, and translating all of this to brand products, packaging, and so much more. so it’s worth considering for your brand’s image as well!