Ecommerce packaging is something that’s recently become ever-so popular. However, one of the biggest challenges is durability and protection, while also maintaining your brand.
This is because you don’t want to overuse some of the additives and void fill, but you also don’t want to give too little that the item ends up breaking. The precarious line between both of these is something that a lot of people need to focus on, and here, we’ll go over the different ways to make this work, and how consumers demand sustainable packaging, and how companies are offering this.
The Materials for eco friendly Packaging
Eco Friendly packaging is something that can be a big challenge when trying to have some level of protection.
Choosing recyclable, biodegradable, or compostable materials is the way to go when you’re choosing eco-friendly packaging, but you also need to make sure that they can withstand the shipping and handling that’s done.
That, of course, is a big problem with it, since so many companies may think that their items are good enough for them to be shipped out, only for them to not be.
In this case, you want to make sure you choose something fitting for the items at hand. Corrugated cardboard might be your solution. Smaller items may work in mailers, and if you’re going to use void fill, try to be eco-friendly such as biodegradable packing peanuts or crinkle paper.
This, when properly combined, will help to ensure that they can withstand the shipping and handling.
A Precarious Balance
It, of course, requires you as well to have a precarious balance between not adding too much excess packaging, and adding in reusable and returnable options to this as well. For instance, having a mailer that can be resealed will be great for returns.
A good thing to do;, is to try a drop test, and see how much of this you can implement in there, in order to create the best types of packaging that you can. adding all of this to it will help to ensure that the items are able to be protected throughout shipping.
Try to go for greener initiatives such as a fitting box, and not using anything too excessive in terms of inks to really make this shine. The right balance works wonders, and adding in a means to make this work will always make things even better.
The benefits and Challenges of this
Being able to offer eco-friendly solutions is imperative for a lot of companies. Reducing your environmental impact while also protecting products during the shipment process is so important. Adding this in, and really building a good balance will help to make it so that you’re able to get the items to your customers without them breaking down. showing that you put some love into caring for the planet is also really good too.
The biggest challenge is to manage the cost of these eco friendly materials with the risk damage mitigation due to the less than robust packaging. It can be a bit of a downer, so make sure you also keep these in mind. you want to try to go for protection first, and from there, slowly get rid of any extra void fill that’s out there, in order to make it work.
Try to opt for sustainable packaging solutions. One good example of this is the frustration-free packaging that amazon does. While you don’t have to do it just like them, adding in protection and the sustainability initiatives to your ecommerce packaging will help with improving your customer satisfaction.
